Digital Marketing & Social Media Strategist

Job Overview

We are looking for a proactive, creative and self-driven Social Media Strategist to manage and strengthen Omninets social media and digital presence, as well as handle social media requirements for our clients. The role involves creating original text and visual/video content, managing social media accounts, developing campaigns, responding to followers, monitoring trends and using modern digital and AI tools. The candidate should be comfortable researching unfamiliar subjects and converting them into engaging and understandable content.

The ideal candidate should have robust communication skills, an eye for design, an understanding of digital technologies and the ability to self-learn, think proactively and bring fresh ideas to the table.

Job Responsibilities

- Content Creation & Research: Plan and create high-quality, engaging and creative content for platforms including Instagram, LinkedIn, Facebook, X/Twitter and other relevant platforms. Develop captions, headlines, pointers, campaign copy, blogs, presentations and other digital communication materials. Research and create content across technology, governance, tourism, education, infrastructure and related sectors.
- Social Media Management: Manage and optimise Omninets and clients social media accounts to improve brand visibility, engagement, relevant traffic and leads, and respond appropriately to followers.
- Strategy & Campaigns: Develop and execute innovative social media campaigns and digital strategies aligned with Omninets overall marketing goals and specific business/client objectives.
- Creative & AI Tools: Use and explore relevant AI, design and content-creation tools to develop social media creatives,



concepts and digital assets. Professional graphic-design expertise is not mandatory, but a valuable visual sense and willingness to learn are important.
- Paid Advertising: Set up and manage digital advertising campaigns from time to time across platforms such as Google Ads, Meta Ads and other relevant advertising platforms, including basic targeting, budgeting, creatives and performance monitoring.
- Analytics & Reporting: Monitor, analyse and report on social media and campaign performance, provide insights and recommend practical improvements.
- SEO & Digital Marketing: Ensure content follows relevant SEO best practices and maintain a working understanding of search, SEM and digital marketing fundamentals.
- Brand Consistency: Maintain a consistent and appropriate brand voice, messaging and visual identity across digital channels.
- Trend, Competitor & News Monitoring: Stay updated with social media trends, competitors, AI tools, digital technologies and developments relevant to the IT industry. Monitor competitor campaigns and identify ideas that can be practically implemented. Scan newspapers and relevant sources to identify headlines and news for department websites and make appropriate updates.
- Presentations: Create and deliver clear, professional and visually effective presentations whenever required.




- Proactiveness & Self-Learning: Continuously research, self-learn and proactively suggest and implement new ideas rather than waiting only for assigned tasks.
- Digital Marketing: Support and oversee Omninets digital marketing efforts, including social media, reviews, brand marketing elements and other relevant digital initiatives.

Required Skills

- Good knowledge of major social media platforms and their content formats.
- Strong verbal and written communication skills with fluency in English and Hindi.
- Ability to quickly understand client requirements and communicate them clearly through text and visuals.
- Strong working knowledge of Microsoft Office.
- Working knowledge of Internet technologies and digital platforms.
- Good visual sense and understanding of social media creatives and digital communication.
- Familiarity with modern AI, content-creation and digital tools, with willingness to learn new tools.
- Ability to research unfamiliar subjects and convert information into clear, engaging content.
- Ability to think creatively, work independently and take ownership of implementation.
- Understanding of SEO, SEM, digital marketing and basic paid advertising concepts.
- Strong analytical and reporting skills.

Experience

- Minimum 3 years of experience working with social media platforms and/or social media management.

Qualification

- Bachelors/Masters degree in Marketing, Mass Communication or a related field.
- Additional course/certification in Social Media Marketing, Digital Marketing or Digital Advertising will be an advantage.

Salary

- As per company standards.

Omninet Technologies

📌 Social Media Strategist (Lucknow)
🏢 Omni-NET Technologies
📍 Lucknow