Job Title: Social Media & Content Manager (Fashion / Luxury Couture)Location: On-site / Hybrid (Kolkata)

Job Type: Full-time

Industry: Luxury Fashion / Indo-Western Couture / Menswear & Womenswear

About the RoleWe are looking for a creative, detail-oriented, and commercially savvy

Social Media & Content Manager to own, elevate, and scale our brand’s digital footprint.

In this role, you will be the visual and narrative voice of the label. You will bridge high-end editorial aesthetics with performance-driven social media execution—spearheading everything from on-floor BTS reels and shoot coordination to end-to-end post-production, aesthetic grid curation, and community engagement. The ideal candidate has an eye for craftsmanship, understands the nuances of luxury Indo-Western design, and possesses robust technical editing capabilities.

Key Responsibilities

1. Content Production & Editing (Hands-on)

- Plan, shoot, and edit high-quality visual content (Reels, Carousels, Stories, BTS, and campaign teasers) highlighting garment details, textures, silhouettes, and embroidery.
- Execute end-to-end post-production:
- Photo Editing: Retouching, color grading, tone balancing, and skin cleanup using Adobe Photoshop and Lightroom.
- Video Editing: Cutting, pacing, transitions, color grading, and audio syncing using Adobe Premiere Pro or DaVinci Resolve.
- Graphic Assets: Designing sleek story templates, announcements, sale flyers, and digital lookbooks using Canva and Photoshop.

2. Social Media Strategy & Brand Positioning

- Build and execute a cohesive monthly content calendar aligned with collection drops,



festive/wedding seasons, and trunk shows.
- Maintain a polished, luxury aesthetic across Instagram, Facebook, Pinterest, and emerging channels.
- Write compelling, brand-aligned captions, hooks, and alt-text tailored to high-ticket/luxury fashion consumers.

3. Community Building & Client Engagement

- Actively engage with our audience: respond to DMs, comments, and inquiries promptly while maintaining the brand's tone.
- Facilitate client conversions by routing inquiries regarding bespoke appointments, sizing, and pricing to the sales/consultation team.
- Drive community loyalty and monitor brand sentiment across all channels.

4. Campaign Planning, Shoots & Influencer Relations

- Collaborate with the creative director and design team on editorial campaign concepts, moodboards, and shot lists.
- Provide on-set social media coverage during campaign photoshoots, runway events, or client styling sessions.
- Identify, vet, and manage outreach for relevant fashion influencers, stylists, and brand collaborators.

5. Analytics, Growth & Performance

- Track and report weekly/monthly KPIs (Reach, Engagement Rate, Saves, Shares, Follower Growth, and Inquiries).




- Leverage insights from Meta Business Suite and native analytics to optimize posting times, formats, and creative direction.
- Manage and monitor budgets for boosted posts, targeted Meta ads, and sponsored collaborations.

Required Skills & Qualifications

- Experience: 2–4+ years of proven experience as a Social Media Manager, Content Creator, or Visual Marketer in the fashion, lifestyle, or luxury retail sector.
- Technical Software Proficiency (Mandatory):
- Photo: Advanced skills in Adobe Photoshop and Adobe Lightroom.
- Video: Proficiency in Adobe Premiere Pro or DaVinci Resolve.
- Layouts/Design: Solid working knowledge of Canva.
- Content Capture: Confident handling DSLR/mirrorless cameras and flagship smartphones (iPhone/Samsung Ultra) using gimbals, microphones, and basic lighting equipment.
- Fashion Acumen: Deep understanding of modern fashion aesthetics, silhouettes, and the Indo-Western / festive couture market.
- Communication: Exceptional written and verbal communication skills in English; ability to articulate brand narrative elegantly.
- Project Management: Highly organized, proactive, and capable of managing fast turnarounds without compromising visual standards.

Preferred / Good-to-Have

- Experience running targeted ad campaigns on Meta Ads Manager.
- Basic understanding of Pinterest SEO, YouTube Shorts, and fashion styling.
- Existing network or familiarity with fashion stylists, micro-influencers, and PR agencies.

Pay: ₹14,000.00 - ₹18,000.00 per month

Benefits

- Commuter assistance

Work Location: In person

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