Social Media Manager

Experience: 2+ years

Age Range: 20–44 years

Employment Type: Full-time

Location: [Add Location]

Salary: [Add Salary Range]

About the Role

We are looking for a creative, strategic, and results-driven Social Media Manager to manage and grow our brand’s presence across social media platforms. The ideal candidate should have strong communication skills, a good understanding of digital trends, and the ability to create engaging content that drives audience growth and engagement.

Key Responsibilities

- Develop and execute effective social media strategies aligned with business goals.
- Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Plan and maintain a monthly/weekly social media content calendar.
- Create and manage engaging posts, reels, stories, videos, and other social media content.
- Write creative and compelling captions, copy, and campaign content.
- Stay updated with the latest social media trends, features, algorithms, and industry developments.
- Coordinate with graphic designers, video editors, influencers, and other internal teams.
- Monitor comments, messages, mentions, and overall audience engagement.
- Plan and execute social media campaigns to increase reach, engagement, leads, and brand awareness.
- Track social media performance and prepare regular reports using relevant analytics tools.




- Analyze competitors and identify opportunities for improving the brand's social media presence.
- Manage influencer collaborations and social media partnerships when required.
- Ensure consistency in brand voice, messaging, and visual identity across all platforms.

Requirements
- 2+ years of experience in social media management, digital marketing, or a similar role.
- Excellent English communication and writing skills.
- Strong understanding of social media platforms and content trends.
- Proven ability to develop creative content and social media campaigns.
- Good knowledge of social media analytics and performance metrics.
- Experience with tools such as Canva, Meta Business Suite, Instagram Insights, and scheduling platforms is preferred.
- Strong organizational and multitasking skills.
- Creative mindset with excellent attention to detail.
- Ability to work independently as well as collaboratively with a team.

Preferred Skills
- Content strategy and storytelling
- Instagram & Reels management
- Social media analytics
- Influencer marketing
- Copywriting
- Basic knowledge of paid social media advertising
- Trend research and competitor analysis

What We Offer
- Competitive salary
- Growth and learning opportunities
- Creative and collaborative work setting
- Opportunity to work on exciting social media campaigns and projects

Pay: ₹20,000.00 - ₹44,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Social Media Manager (Mumbai)
🏢 Niftel Communication
📍 Mumbai