Position: Social Media Influencer Real Estate

Department: Marketing / Digital Marketing

Industry: Real Estate

Location: Gurgaon

Experience: 1-3 Years

About the Role

We are looking for a confident, creative, and camera-friendly Social Media Influencer to represent our real estate brand across Instagram, Facebook, and other digital platforms.

The ideal candidate should have a strong understanding of social media trends, excellent communication skills, and the ability to create engaging real estate content that builds brand awareness, generates leads, and connects with potential buyers and investors.

Key Responsibilities

Create engaging Reels, short-form videos, walkthroughs, stories, and other social media content related to real estate.

Act as the face of the brand across social media platforms.

Conduct property/project walkthroughs and explain key features, amenities, location advantages, pricing, and investment potential in an engaging manner.

Develop creative concepts, scripts, hooks, and content ideas for social media.

Stay updated with Instagram, YouTube, and social media trends, including trending audio, formats, hashtags, and content styles.

Collaborate with the marketing and sales teams to create content aligned with current projects and campaigns.

Highlight new launches, offers, events, site visits, customer experiences, and project updates.

Engage with followers through comments, DMs, polls, Q&A; sessions, and other interactive formats.

Coordinate with the video/design team for shooting, editing, thumbnails, captions,



and publishing.

Monitor social media performance and identify content that generates higher engagement and leads.

Maintain a consistent and professional brand image across all platforms.

Support the company in generating organic enquiries and potential real estate leads through social media content.

Participate in property events, exhibitions, launches, and promotional activities whenever required.

Required Skills

Excellent communication and presentation skills.

Comfortable and confident facing the camera.

Knowledge of Instagram, YouTube, Facebook, and other social platforms.

Good understanding of Reels, short-form content, storytelling, and social media trends.

Creative mindset with the ability to develop fresh content ideas.

Basic understanding of real estate terminology and customer buying behaviour.

Valuable Hindi and English communication skills; knowledge of regional languages is an added advantage.

Ability to research properties, locations, market trends, and real estate topics.

Basic knowledge of tools such as Canva, VN, or similar editing platforms is preferred.

Key Skills

Prior experience as a Social Media Influencer, Content Creator, Real Estate

Influencer, Video Presenter, or Anchor.

Candidates with an existing social media following/portfolio will be preferred.

Strong on-camera presence and personality.

Presentable, energetic, and confident.

Candidates who genuinely enjoy creating content and keeping up with digital trends.

📌 Social Media Influencer (Gurugram)
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📍 Gurugram