Company: Hebbevu Farms

Position: Social Media Manager

Experience: 3–7 Years

Education: Any Degree

Employment Type: Full time

Department: Marketing

Key Responsibilities

- Develop and execute the overall social media strategy.
- Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube and other relevant channels.
- Create and maintain monthly social media content calendars.
- Plan content for reels, videos, stories, carousels, static posts and campaigns.
- Build engaging content around products, farms, customers, people and brand stories.
- Coordinate with designers, photographers, videographers and agencies for content creation.
- Ensure consistency in brand tone, messaging and visual identity.
- Drive organic follower growth, reach, engagement and brand awareness.
- Monitor comments, messages, mentions and customer interactions.
- Build and manage an active online community.
- Identify and manage influencer and creator collaborations.
- Plan social media campaigns for product launches, festivals, offers and events.
- Coordinate with performance marketing teams for paid social campaigns.
- Track competitors, industry trends and emerging social media formats.
- Identify trending topics and relevant real-time marketing opportunities.
- Monitor brand sentiment and online reputation.
- Analyse social media performance and prepare weekly/monthly reports.
- Track reach,



impressions, engagement, follower growth, video views, website traffic and conversions.
- Recommend improvements based on social media analytics and campaign performance.
- Coordinate with Marketing, Sales, E-commerce, Customer Service and Operations teams.
- Manage social media budgets and agency/vendor coordination where required.

Required Skills

- Social Media Strategy
- Content Planning
- Content Writing & Copywriting
- Instagram & Facebook Marketing
- LinkedIn & YouTube Management
- Reels and Short-form Video Strategy
- Influencer Marketing
- Community Management
- Campaign Management
- Social Media Analytics
- Meta Business Suite
- Basic understanding of Meta Ads
- Canva / Creative Coordination
- Google Analytics
- Trend Analysis
- Strong communication and coordination skills
- Creative thinking and storytelling ability
- Data-driven decision making

- Preferred Candidate Profile

- 3–7 years of relevant social media / digital marketing experience.
- Experience independently managing brand social media accounts.
- Strong understanding of social media trends and algorithms.
- Experience working with agriculture, FMCG, D2C will be an advantage.
- Strong portfolio of social media campaigns and content preferred.
- Ability to manage multiple campaigns and deadlines simultaneously.

📌 Social Media Manager (Bengaluru)
🏢 Hebbevu Managed Farmland
📍 Bengaluru