Company Description Bombay Management Association (BMA), established in 1954, is one of India’s leading management associations dedicated to enhancing managerial effectiveness and business management standards. BMA is widely recognized for its role in training and developing countless managers across industries. The association has received multiple “Best Local Management Association” awards from the All India Management Association (AIMA), reflecting its impact and credibility.

BMA regularly offers programs, events, and initiatives that connect professionals, foster leadership, and promote best practices in management.

The Social Media Executive role is a full-time, on-site position based in Churchgate, Mumbai. This role involves planning, creating, and publishing engaging content across social media platforms to promote BMA’s programs, events, initiatives, and brand presence. The Social Media Executive will manage daily posting schedules, monitor online engagement, respond to queries and comments, and maintain a consistent brand voice.

The role also involves supporting and coordinating BMA events, including event promotions, registrations, on-ground coordination, participant communication, and post-event engagement. The candidate will work closely with internal teams to develop campaigns, promote programs, and ensure effective event visibility.

Additionally, the role will involve supporting membership and program sales, including reaching out to prospective participants and members, following up on enquiries, promoting BMA programs and events, and building strong professional relationships. The candidate will track performance metrics, prepare reports on reach and engagement,



and recommend new ideas to strengthen BMA’s digital presence, event participation, and business outreach.

Qualifications

- Strong skills in social media content creation, copywriting, and basic graphic design for platforms such as LinkedIn, Instagram, Facebook, and X (Twitter).
- Experience in social media strategy, campaign planning, and community management to build and engage qualified audiences.
- Experience or interest in event coordination, event promotion, and participant engagement.
- Ability to support sales and business development activities, including lead generation, follow-ups, program promotion, and relationship building.
- Strong communication and interpersonal skills, with the ability to interact confidently with members, clients, participants, speakers, and corporate contacts.
- Ability to use social media analytics tools to track performance, interpret data, and optimize content and posting schedules.
- Proficiency in digital marketing fundamentals, including brand positioning, audience segmentation, and online reputation management.
- Excellent written and verbal communication skills in English; additional proficiency in regional languages is an advantage.
- Strong organizational and time-management skills, with the ability to manage multiple campaigns, events, sales follow-ups, and deadlines.
- Comfortable working on-site in a collaborative environment and coordinating with program, events, marketing, and sales teams.
- Bachelor’s degree in Marketing, Communications, Media, Business, or a related field; relevant certifications in social media or digital marketing are a plus.
- Prior experience in an educational, professional association, events, training, or membership-based organization is preferred but not mandatory.

📌 Social Media Executive (Mumbai)
🏢 Bombay Management Association (BMA)- Official
📍 Mumbai