Role & responsibilities

- Manage and maintain the company's social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.

- Develop and execute a social media content calendar aligned with company objectives, events, exhibitions, and campaigns.

- Create engaging posts, reels, stories, videos, creatives, captions, and other social media content.

- Increase organic reach, followers, engagement, and overall social media visibility.

- Research industry trends, competitor activities, trending topics, hashtags, and content ideas to improve engagement.

- Coordinate with internal teams for collecting information, photographs, videos, and updates required for social media content.

- Cover and promote trade fairs, exhibitions, events, launches, and company activities through social media.

- Monitor comments, messages, mentions, and audience interactions and ensure timely responses.

- Track social media performance and prepare weekly/monthly reports covering reach, impressions, engagement, follower growth, and other relevant metrics.





- Analyse content performance and continuously improve the social media strategy based on insights.

- Coordinate with graphic designers, video editors, agencies, or other external partners wherever required.

- Maintain consistency in brand communication, tone, visual identity, and messaging across all social media platforms.

Required Skills

- Strong understanding of Social Media Marketing and Organic Social Media Growth.

- Good knowledge of Instagram, LinkedIn, Facebook, YouTube, and other social platforms.

- Solid content writing, caption writing, and communication skills.

- Ability to create engaging reels, stories, posts, and short-form video content.

- Knowledge of Canva / basic graphic designing tools will be an advantage.

- Understanding of social media analytics and reporting tools.

- Good knowledge of hashtags, trends, audience engagement, and social media algorithms.

- Creative thinking with the ability to generate new and engaging content ideas.

- Strong coordination and interpersonal skills.

📌 Social Media Executive (Ahmedabad)
🏢 Adler Talent Solutions
📍 Ahmedabad