Social Media Executive

Department: Digital MarketingReporting to: Social Media Strategist / Digital Marketing LeadEmployment Type: Full-time

About the Role

We are looking for a Social Media Executive to handle the day-to-day execution and management of our social media activities.

The role mainly involves scheduling content, coordinating with faculties and the creative team, uploading content, collecting performance insights and improving content performance based on data.

Key Responsibilities

- Schedule and publish Reels, Posts, Stories and other social media content.
- Coordinate with faculties and provide them with required content topics, references and instructions.
- Collect videos/content from faculties and ensure they are received on time.
- Coordinate with the video editor and designer for required social media creatives.
- Upload and schedule Reels across Instagram, YouTube Shorts and other relevant platforms.
- Write or arrange basic captions, titles and CTAs for scheduled content.
- Maintain and update the social media content calendar.
- Track the performance of every Reel and other important content.
- Collect insights such as views, reach, watch time, engagement, shares, saves and follower growth.
- Maintain regular performance reports for social media content.
- Identify which content types, topics, hooks and formats are performing better.
- Suggest and implement improvements based on content performance.
- Test different content formats and identify opportunities to improve reach and engagement.
- Monitor comments, DMs and audience responses and coordinate with the relevant team when required.




- Ensure all planned content is published on time without gaps.
- Keep track of pending content, scheduled content and published content.
- Monitor competitor and trending content formats for execution opportunities.
- Coordinate with the marketing team during campaigns, course launches, webinars and other promotions.

Requirements
- 0–2 years of experience in social media or digital marketing.
- Good understanding of Instagram, YouTube and Facebook.
- Valuable knowledge of Reels, Shorts, Stories and social media publishing.
- Basic understanding of Instagram and YouTube Insights.
- Good Malayalam communication skills.
- Strong coordination and follow-up skills.
- Good attention to detail.
- Ability to manage multiple tasks and deadlines.
- Comfortable working with spreadsheets/content calendars.
- Willingness to learn and improve based on data.

Good to Have
- Experience managing Instagram or YouTube pages.
- Basic knowledge of Meta Business Suite.
- Experience working with content creators, faculties or influencers.
- Basic understanding of social media analytics.
- Experience in the education or competitive-exam content space.

Who We’re Looking For We are looking for someone who is organised, consistent and execution-focused.

You should be good at following up with people, keeping track of content, publishing on time, checking performance and continuously improving what we post based on actual results.

You don’t need to be a content creator or social media strategist. Your main responsibility is to make sure the social media execution happens properly and consistently.

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Social Media Executive (Pantheeramkavu)
🏢 Adifly
📍 Pantheeramkavu