Role & responsibilities

- Brand awareness (about 30%). Build awareness of OCS among decision makers in India's priority sectors, adapting the global brand and regional propositions to the local market. Run OCS India's LinkedIn and other local channels and grow reach in target sectors. Lead PR, media and thought leadership, position OCS India leaders as credible voices in facilities management, and represent OCS in industry bodies, chambers of commerce and associations.
- Lead generation and nurture (about 35%). Plan and run integrated campaigns across digital, events and content that generate leads from target prospects. Build nurture journeys in Salesforce that move prospects from first contact to a sales conversation, run account-based programmes for priority prospects with sales, and hand qualified leads to sales and track them through the pipeline.
- Client engagement and advocacy (about 25%). Run engagement programmes for existing clients through CRM communications, client events and tailored content, to strengthen retention and grow share of wallet. Work with operations teams to turn client successes into case studies, testimonials and social posts, and use NPS feedback to build a reference programme.

Planning and measurement (about 10%). Write and own the annual India marketing plan, tied to the commercial priorities set with the Commercial Director, including go-to-market plans for priority sectors covering target accounts, messaging and channels.



Manage the marketing budget and agencies, and own India's awareness and marketing influenced pipeline results, using regional reporting to decide where to focus and invest next.

Preffered Candidate:

You are a B2B marketer who has built awareness for an international brand in India and turned it into leads and revenue. You are as comfortable with a client's senior management as you are running the campaign, the event and the follow-up.

- 10+ years of B2B services marketing experience
- Experience building brand awareness for a multinational or international brand in a local market.
- A track record in demand generation, with examples of campaigns that produced qualified leads and pipeline, including CRM-based nurture of prospects and existing clients.
- Experience planning sector or segment campaigns in B2B, integrated across digital, events, content and PR.
- A confident presenter, comfortable hosting events and presenting to client and internal leadership.
- Robust writing in English, and experience managing agencies and a marketing budget.

Nice-to-have

- Experience in facilities services, property, engineering, workplace services or another B2B service industry.
- Hands-on experience with Salesforce and marketing automation tools.
- Experience working in a multinational with regional or global marketing teams.
- An existing network in Indian industry bodies, chambers or business media.

📌 Senir Manager - Marketing (Mumbai)
🏢 OCS Group
📍 Mumbai