About The Leela The Leela Palaces, Hotels and Resorts is India’s largest institutionally owned and managed pure-play luxury hospitality brand. Backed by Brookfield, The Leela’s portfolio comprises 15 operating award-winning properties spanning owned, operated, and managed hotels and another 10 in the pipeline across leading leisure and business destinations in India and Dubai. Recognized globally for architectural excellence and bespoke services, The Leela was ranked #2 globally among the best Hotel Brand in the World by the Travel + Leisure World's Best Awards 2026 and has been previously ranked as the World’s Best Hotel Brand by Travel + Leisure World’s Best Awards in 2020 and 2021, and among the global top three in 2023, 2024 and 2026.

The brand remains committed to delivering timeless Indian hospitality through world-class luxury experiences.

Why join The Leela?

- Award-Winning Brand: Join a brand that has been recognised as one of the World’s Best Hotel Brands for two consecutive years.
- Commitment to Excellence: Be part of a team that is dedicated to providing the highest standards of service and hospitality.
- Innovative Workplace: Be part of a team that encourages creativity and innovation, ensuring that we stay at the forefront of luxury hospitality.
- Career Growth: Benefit from our solid pipeline of future projects and opportunities for career advancement within The Leela and our global alliances.
- Cultural Experiences: Engage with the rich cultural tapestry of India, bringing unique and authentic experiences to our discerning guests.

Position Overview

Reporting to: Vice President - Marketing

Location: The Leela Corporate Office, BKC, Mumbai

Responsibilities:

The Brand Manager will play an important supporting role in strengthening and evolving The Leela's brand equity through compelling storytelling, innovative campaigns, distinctive brand intellectual properties (IPs) and strategic brand initiatives.

Working closely with hotel teams and cross-functional centres of excellence including Digital, Social Media, PR & Communications, Sales, Revenue Management, CRM, Partnerships, Website, and New-openings, the incumbent will help conceptualise, develop, and execute brand-building initiatives that reinforce The Leela's positioning as India's leading luxury hospitality brand.

This role requires a unique blend of creative thinking and business acumen. The ideal candidate will be equally comfortable working with the leadership on brand strategies and personally driving consistent execution across campaigns, content, partnerships, events and brand experiences. This is an individual contributor role focused on supporting and executing brand-building initiatives while working closely with multiple internal stakeholders and external partners.

Key Responsibilities:

Brand Strategy & Planning

- Support the development and execution of annual brand marketing plans aligned with business priorities.
- Maintain an annual marketing and storytelling calendar across key business pillars including weddings, leisure travel, wellness, experiences, culinary offerings, MICE, retail, gifting, and emerging brand extensions.
- Identify opportunities to strengthen brand relevance, awareness and consideration across key consumer segments.
- Support strategic business and leadership initiatives through brand-led thinking, communication frameworks and creative solutions.
- Continuously track market trends, consumer insights,



and competitive activity to inform brand strategy.

Brand Storytelling & Positioning

- Develop compelling narratives and storytelling frameworks that reinforce The Leela's heritage, purpose, luxury positioning and differentiated guest experiences.
- Support, with relevant teams, brand storytelling initiatives across owned, earned and paid channels.
- Identify opportunities for thought leadership and cultural relevance that enhance brand visibility and prestige.
- Work closely with content, social media, PR and creative teams to ensure consistency in tone, messaging and visual identity.
- Develop storytelling frameworks for key business segments, campaigns, partnerships and strategic initiatives.

Brand Advertising & Campaigns

- Drive execution of integrated brand campaigns across print, outdoor, digital, video and other traditional media platforms.
- Support end-to-end development of brand campaigns through agency coordination, production and execution.
- Partner with internal and external stakeholders to ensure timely delivery of campaign assets and plans.
- Evaluate campaign effectiveness through agreed brand and business metrics.
- Identify innovative formats and communication opportunities that elevate The Leela's brand presence.

Project Execution

- Coordinate campaign timelines, stakeholder reviews and approval processes to ensure seamless execution.
- Manage development of campaign assets across creative, content, design, production and digital teams.
- Support photo shoots, content productions, events and experiential activations where required.
- Prepare briefs, presentations, project updates and post-campaign analysis reports.

Brand Intellectual Properties (IPs) & Experiences

- Work with leadership on development and scaling of distinctive brand IPs that strengthen consumer engagement and reinforce The Leela's positioning.
- Support the development and implementation of signature brand-led experiences, events and platforms that build long-term brand affinity.
- Collaborate with hotels and business teams to identify opportunities for localised activation that align with the larger brand vision.
- Measure and evaluate the impact of brand initiatives on awareness, engagement and perception.

Brand Governance & Playbooks

- Support the development and ongoing refinement of brand playbooks, guidelines and communication frameworks
- Monitor adherence to brand guidelines across key guest-facing and stakeholder touchpoints and highlight areas for improvement.
- Partner with hotels and corporate teams to drive standardisation, compliance and effective implementation of brand guidelines.
- Review campaigns, communication materials and brand assets to ensure alignment with established brand standards.

Hotel Marketing Support & Alignment

- Partner with hotel marketing teams on local campaigns, events and activations, ensuring alignment with broader brand objectives.
- Facilitate collaboration and sharing of best practices across hotel marketing teams.
- Work with hotel teams to ensure that imagery, content, communication and experiences reflect The Leela brand ethos.

Brand Partnerships & Collaborations





- Identify and evaluate strategic brand partnerships that strengthen awareness, relevance and prestige.
- Identify and facilitate collaboration opportunities across luxury, lifestyle, fashion, wellness, travel, art, culture and other relevant sectors.
- Work alongside CRM, Partnerships, and Communications teams to ensure alignment and leverage across initiatives.
- Support partnership ideation, negotiation inputs, launch planning and execution.

Thought Leadership, Awards & Brand Reputation

- Identify platforms, forums and initiatives that enhance The Leela's visibility, relevance and prestige within the luxury hospitality ecosystem.
- Coordinate and drive submissions for relevant industry awards and recognitions.
- Monitor brand health metrics including share of voice, sentiment, awareness, engagement and perception indicators.
- Support initiatives that reinforce The Leela's reputation as a leader in luxury hospitality and experiences.

Agency & Budget Management

- Manage day-to-day relationships with creative agencies, production partners, photographers, designers, research partners and other external vendors.
- Ensure quality, timelines and deliverables meet brand expectations.
- Track brand marketing spends, monitor budget utilisation and coordinate with internal teams for reconciliation and reporting.
- Evaluate agency performance and identify opportunities for continuous improvement and innovation.

Cross Functional Collaboration

- Partner closely with Digital Marketing, Social Media, Communications, CRM, Revenue Management, Sales, Website, Operations and New Openings teams to ensure consistency and impact across all brand communications.
- Support development of integrated campaigns that align commercial objectives with long-term brand-building priorities.
- Support the consistent application of The Leela brand across key consumer and stakeholder touchpoints.

Education

- Bachelor's degree in marketing, Business Administration, Communications, Hospitality Management or a related discipline.
- MBA from a premier institution preferred.

Experience

- 4-6 years of experience in Brand Marketing, Brand Strategy, Consumer Marketing, Luxury Marketing, Category Marketing or Integrated Marketing.
- Experience in luxury hospitality, luxury retail, fashion, beauty, automotive, premium consumer brands or lifestyle sectors preferred. Exposure to luxury or premium positioning is strongly preferred.
- Demonstrated experience in developing and executing brand campaigns, marketing initiatives, strategic partnerships, content programmes and consumer-facing experiences.
- Experience working with agencies and managing end-to-end campaign execution.

An Ideal Candidate Brings to the Table

- Strong understanding of branding fundamentals, consumer behaviour, communications and luxury marketing.
- Ability to think strategically while driving hands-on execution.
- Excellent storytelling, presentation and written communication skills.
- Strong project management and stakeholder management skills.
- Demonstrated ability to structure ambiguous problems and convert them into actionable plans.
- Highly detail-oriented with strong aesthetic judgment and appreciation for luxury.
- Entrepreneurial mindset with a bias for action, ownership and execution excellence.
- Ability to thrive as an individual contributor within a collaborative environment.
- Strong commercial awareness combined with creativity and innovation.

📌 Senior Manager / Associate Director - Brand Marketing & Strategy (Mumbai)
🏢 The Leela Palaces, Hotels and Resorts
📍 Mumbai