Postion Senior / Lead Digital Marketing Manager

Required Experience: 812+ Years

Location: Ahmedabad / Hybrid / Remote

Job Type: Full-Time

Department: Digital Marketing / Growth

About the Role An experienced Senior / Lead Digital Marketing Manager to lead digital marketing strategy, team execution, analytics, and growth initiatives across our company and global client projects.

This is a leadership role for someone who combines business strategy, performance marketing, SEO, AI-driven search, analytics, conversion optimization, marketing automation, and team management.

The ideal candidate should be capable of defining strategy while remaining technically strong enough to audit campaigns, challenge assumptions, review implementation, identify performance gaps, and guide specialists across SEO, PPC, content, analytics, social media,

and CRO.

Experience with eCommerce, technology, SaaS, B2B, or digital-service businesses will be highly valuable.

Key Responsibilities

Digital Marketing Strategy & Leadership

- Own end-to-end digital marketing strategy across SEO, paid media, content, social, email, automation, CRO, and analytics.
- Develop quarterly and annual digital marketing roadmaps.
- Translate business objectives into measurable marketing KPIs.
- Define channel strategy, budgets, priorities, testing plans, and performance targets.
- Lead multiple client/project marketing initiatives simultaneously.
- Conduct regular marketing audits and identify growth opportunities.
- Present strategy, performance, risks, and recommendations to management and clients.

Performance Marketing

- Lead paid acquisition across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant channels.
- Guide Search, Shopping, Performance Max, Demand Gen, remarketing, and paid social strategies.
- Optimize around business outcomes such as ROAS, CAC, CPA, CPL, revenue, and qualified leads.
- Establish structured experimentation across creatives, audiences, offers, landing pages, and bidding strategies.
- Review campaign structures, tracking, budgets, attribution, and overall account health.
- Guide the team on effective use of AI-driven bidding and campaign automation.

SEO, AEO, GEO & AI Search

- Lead technical, on-page, off-page, local, and content SEO.
- Develop strategies for:

SEO Search Engine Optimization

AEO Answer Engine Optimization

GEO Generative Engine Optimization

- Understand changing search behavior across Google Search, AI-assisted search, conversational search, and LLM-based discovery.
- Guide technical SEO including indexing, crawling, canonicalization, schema, Core Web Vitals, internal linking, redirects, and site architecture.
- Improve topical authority, content quality, entity relevance, and structured data.
- Track brand and content visibility across traditional and emerging AI-driven discovery channels.

Analytics, Tracking & Attribution

- Own marketing measurement and reporting strategy.
- Strong understanding of GA4, GTM, Search Console and Looker Studio.
- Define conversion events, funnels, audiences, attribution requirements, and KPI frameworks.
- Understand first-party data,



server-side tracking, enhanced conversions, consent management, and privacy-aware measurement.
- Connect marketing performance with CRM, leads, sales, and revenue.
- Identify tracking gaps and coordinate with development teams to resolve them.
- Build or guide development of executive-level marketing dashboards.

CRO & Customer Journey Optimization

- Analyze complete acquisition-to-conversion customer journeys.
- Identify friction across landing pages, category pages, PDPs, forms, cart, and checkout.
- Establish A/B testing and experimentation roadmaps.
- Work with UI/UX, development, content, and analytics teams.
- Use behavioral analytics and quantitative data to develop test hypotheses.
- Measure experiments against revenue and business outcomes.

AI & Marketing Automation

- Lead practical adoption of Generative AI and AI-assisted marketing workflows.
- Identify opportunities to automate research, reporting, analysis, content workflows, campaign operations, and repetitive marketing activities.
- Develop reusable prompts, workflows, SOPs, and quality-control processes.
- Evaluate new AI marketing tools based on measurable value rather than trends alone.
- Establish appropriate human review for AI-generated output.
- Encourage responsible and productive AI adoption across the marketing team.

CRM & Lifecycle Marketing

- Guide lead nurturing, lifecycle, remarketing, and retention programs.
- Work with platforms such as HubSpot, Salesforce, Klaviyo, Mailchimp, Adobe Experience Cloud, or similar tools.
- Improve segmentation, personalization, lead scoring, nurturing, and sales handoffs.
- Connect CRM and first-party customer data with marketing campaigns wherever appropriate.

eCommerce & Growth

- Develop strategies for Shopify, Adobe Commerce/Magento, Woo Commerce, and other commerce environments.
- Understand and improve key metrics including:

Conversion Rate

AOV

CAC

ROAS

LTV

Revenue per Visitor

Cart Abandonment

Repeat Purchase Rate

- Work with merchandising, development, design, and analytics teams to improve the customer journey.

Team Leadership; Client Management

- Lead and mentor SEO, PPC, content, social, analytics, and digital marketing team members.
- Establish SOPs, processes, reporting standards, and quality benchmarks.
- Review team output and provide strategic and technical guidance.
- Identify skill gaps and develop training/upskilling plans.
- Manage workload and priorities across multiple projects.
- Work closely with design, development, sales, product, data, and project- management teams.
- Confidently communicate strategy and performance with international clients.

Required Skills & Qualifications





- 812+ years of digital marketing experience with significant team/strategy leadership experience.
- Strong expertise in SEO, paid acquisition, analytics, CRO, content, and growth marketing.
- Advanced understanding of:

Google Ads

Meta Ads

GA4

GTM

Search Console

Looker Studio

Technical SEO

SEO / AEO / GEO

CRO & experimentation

CRM / marketing automation

- Robust understanding of first-party data, attribution, conversion tracking, and privacy- aware measurement.
- Practical experience using AI tools within digital marketing workflows.
- Strong understanding of eCommerce funnels and customer journeys.
- Ability to convert data into actionable business recommendations.
- Strong client communication, presentation, leadership, and problem-solving skills.
- Ability to independently audit an existing marketing program and create a prioritized improvement roadmap.

Preferred Skills

- International/US client experience.
- Shopify and Adobe Commerce/Magento exposure.
- Adobe Analytics, Adobe Target, or Adobe Journey Optimizer.
- HubSpot, Salesforce, Klaviyo, or similar CRM/automation platforms.
- SQL/data-analysis knowledge.
- Server-side tracking/API/integration knowledge.
- Google Merchant Center and product-feed optimization.
- B2B lead-generation experience.
- Relevant Google, Meta, Adobe, HubSpot, or analytics certifications.

Technical Tool Stack Analytics: GA4, GTM, Search Console, Looker Studio, Excel/Google Sheets

Advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Merchant Center

SEO: Semrush, Ahrefs, Screaming Frog and related SEO tools

CRO: Microsoft Clarity, Hotjar, VWO, Optimizely, Adobe Target or equivalent

CRM/Automation: HubSpot, Salesforce, Klaviyo, Mailchimp or Adobe Experience Cloud

AI: ChatGPT, Gemini, Claude and other relevant AI/automation tools

Commerce: Shopify, Adobe Commerce/Magento, WooCommerce

Key Performance Indicators

- Qualified traffic and lead growth
- Revenue contribution
- ROAS / CAC / CPA / CPL
- Conversion-rate improvement
- SEO and AI-search visibility
- Lead quality
- AOV and LTV
- Marketing automation performance
- Tracking/data accuracy
- Experimentation impact
- Client satisfaction and retention
- Team productivity and quality

What We Are Looking For We are someone who is more than a campaign manager.

The ideal profile combines:

Marketing Strategist + Growth Leader + Performance Marketer + SEO Expert + Analytics Thinker + AI Adopter + Team Leader. The person should be able to define the strategy, understand the technology, challenge the data, guide the team, communicate with clients, and remain accountable for measurable business outcomes.

If you find your profile aligning well this postion please end your resume to [email protected] or whatsApp at +91 (phone hidden) along with details as follows:

- Current CTC

- Expected CTC

- Notice Period

- Current Location

- Portfolio / Case Studies

- Campaign budgets managed

- Team size managed
- Examples of improvements in ROAS, leads, revenue, SEO, or conversion rates
- AI/automation tools currently usedRole & responsibilities

📌 Senior / Lead Digital Marketing Manager (Ahmedabad)
🏢 MAXIC ARROW
📍 Ahmedabad