Doctors Foodstore™ Doctors Foodstore is building a doctor-led preventive nutrition brand — bringing better nutrition into everyday food.

Our philosophy

SCIENCE. TRANSPARENCY. TRUST. We are starting with everyday nutrition and building towards a larger preventive food ecosystem.

This is an opportunity to join very early and help define how an entirely new category is communicated to India.

About the role:

We are not looking for someone who simply “creates content.”

We are looking for a Content Strategist who can think like a brand owner — someone who can understand what Doctors Foodstore stands for, translate it into powerful communication, and ensure that everything the consumer sees, reads, hears or experiences feels like one brand.

From Instagram and LinkedIn to influencers, shoots, carousels, AI videos, campaigns, B2B collaborations and community events — you will own the communication layer of the brand.

What You Will Own

- Own Brand Communication You will be responsible for ensuring that Doctors Foodstore is communicated clearly and consistently to:

- Consumers
- Customers
- Influencers
- Doctors
- B2B partners
- Communities
- Team members
- Investors
- Potential brand partners

You should be able to take a complex idea and turn it into simple, compelling and memorable communication.

- Build the Content Strategy Develop the content strategy across platforms and formats based on:

- Consumer psychology
- Competitor research
- Cultural trends
- Social media trends
- Platform behaviour
- Search behaviour
- Brand positioning
- Business objectives

You should constantly be asking:

What should we say?

Why should we say it?

Who should hear it?

Where should we say it?

And what should happen after they see it?

- Work Across the Entire Content Ecosystem You will work closely with:

Influencer Marketing × Performance Marketing × Social Media × Creative × Design × Video × Leadership

You will ensure that everyone is communicating the same brand, even when the format is different.

Content may include

- Influencer collaborations
- Static creatives
- Carousels
- Reels
- Doctor-led content
- UGC
- Product shoots
- Brand films
- AI-generated videos
- Educational content
- Founder content
- LinkedIn content
- B2B presentations & communication
- Campaigns
- Community/event communication





You won't necessarily execute every format yourself.

But you will be accountable for the strategic communication behind it.

- Be a Strong Content Writer We are looking for someone who can write, not just present ideas.

You should be comfortable writing:

- Hooks
- Scripts
- Captions
- Carousels
- Ad copy
- LinkedIn posts
- Founder communication
- Campaign concepts
- Influencer briefs
- Brand narratives
- Website content
- B2B communication
- Presentation narratives

If you can say something beautifully but can't write it beautifully — this role isn't for you.

? 5. Understand How Content Actually Grows You don't need to be a platform engineer.

But you should deeply understand how content discovery and growth work across:

Instagram | LinkedIn | YouTube | X/Twitter | Google / SEO

You should understand concepts such as:

- Hooks
- Retention
- Watch time
- Shares
- Saves
- Engagement
- Search intent
- Keywords
- Distribution
- Content formats
- Audience behaviour
- Organic vs paid amplification
- Content-to-conversion journeys

The objective isn't simply to create content.

It is to create content that gets distributed, consumed, remembered and acted upon.

- Cross-Functional Brand Leadership You will work with the:

Influencer Marketing Team Ensure creators communicate the brand correctly while still retaining their own voice.

Performance Marketing Team Turn robust organic content into scalable paid creative opportunities.

Social Media Team Build the content calendar, communication pillars and platform-specific strategy.

Creative / Production Team Translate strategy into shoots, visuals, videos, carousels and campaigns.

Founders / Leadership Convert business strategy into clear external communication.

- Represent the Brand Beyond Social Media Doctors Foodstore will exist beyond Instagram.

You will actively participate in communication for:

- B2B brand collaborations
- Corporate partnerships
- Community events




- Doctor/healthcare collaborations
- Brand activations
- Offline events
- Partnerships
- PR opportunities
- Investor-facing communication

Wherever Doctors Foodstore is represented, the communication should feel like Doctors Foodstore.

What We're Looking ForMust Have

- 3–7 years of experience in content strategy, brand/content marketing, social media strategy or similar roles
- Excellent writing ability
- Strong presentation and communication skills
- Strong understanding of Instagram and LinkedIn
- Understanding of SEO/content discovery
- Experience working with influencers/creators
- Experience working with creative/video/design teams
- Strong competitor research and trend analysis skills
- Understanding of consumer psychology
- Ability to convert strategy into actual content
- Strong ownership and attention to detail
- Comfortable working in a fast-moving startup environment

Strong Advantage Experience in:
- D2C
- FMCG
- Food & Beverage
- Nutrition
- Health & Wellness
- Fitness
- Healthcare
- Premium consumer brands
- Creator-led brands

This Role Is NOT For You If... You are primarily:

❌ A social media scheduler

❌ A caption writer

❌ A content coordinator

❌ Someone who waits for a brief

❌ Someone who only looks at likes and followers

❌ Someone who cannot explain why a piece of content should work

❌ Someone who depends entirely on designers/video editors to think of the idea

We need someone who can go from:

Business Objective → Consumer Insight → Brand Narrative → Content Strategy → Idea → Execution → Distribution → Measurement

What Success Looks Like Within your first 90 days, you should be able to:

01. Define transparent communication pillars for Doctors Foodstore

02. Build a repeatable content strategy across platforms

03. Establish a strong content language and tone of voice

04. Create a structured competitor trend intelligence system

05. Build stronger collaboration between Content × Influencers × Performance Marketing

06. Improve the quality and consistency of brand communication

07. Create content that gets attention, engagement and business outcomes

08. Become the person internally everyone goes to when they ask:

“How should Doctors Foodstore communicate this?”

📌 Senior Content Strategist (Pune)
🏢 Doctors Foodstore™
📍 Pune