Maximum Compensation : INR 70,000 per month. Compensation may be lower depending on experience, skill set, interview performance, overall fitment, and other relevant factors. Please apply only if you are comfortable within this range.

Senior Brand Marketing Manager

Location: Gurugram | On-site | Full-time

We are looking for a Senior Brand Marketing Manager to lead and strengthen the overall brand, marketing and growth direction of our D2C luxury niche brand.

This is not a conventional brand-only or communications-only role. We are looking for someone who can connect brand strategy with customer acquisition, revenue growth, campaigns, content, digital marketing, GTM and overall business objectives.

Key Responsibilities:

- Own and strengthen the overall brand positioning, identity and marketing direction.
- Develop integrated brand and marketing strategies aligned with business and revenue goals.
- Plan and execute brand campaigns across digital, social media, content, influencer, performance and other relevant channels.
- Lead Go-To-Market strategy for new products, launches, collections, campaigns and business initiatives.
- Work closely with performance marketing teams to ensure paid marketing remains aligned with brand positioning while delivering measurable business outcomes.
- Identify opportunities to improve brand awareness, customer acquisition, engagement, retention and revenue.
- Develop campaign concepts, communication themes, messaging and creative direction along with internal and external creative teams.
- Build a robust understanding of the target customer, category, competition and evolving market trends.
- Own the marketing calendar and ensure campaigns are planned and executed cohesively across channels.




- Work closely with e-commerce, creative, social media, influencer, content and other teams to maintain consistency across the customer journey.
- Analyse marketing performance, customer behaviour and campaign data to identify opportunities for improvement.
- Help expand the brand into new customer segments, channels, collaborations and markets where relevant.
- Lead and guide the marketing team while establishing clear priorities, ownership and performance expectations.
- Work closely with the Founder/Leadership team on brand direction, growth priorities and key marketing initiatives.

What We Are Looking For:

- Strong experience in brand marketing, digital marketing and growth-oriented roles.
- Experience with D2C, e-commerce, consumer, lifestyle, luxury, beauty, wellness, fashion or similar consumer-facing brands will be preferred.
- Strong understanding of brand building as well as the commercial side of marketing.
- Ability to think beyond individual channels and build a holistic marketing strategy.
- Good understanding of performance marketing, content, social media, influencer marketing, customer acquisition and retention.
- Experience developing and executing GTM strategies.
- Strong campaign planning and creative judgement.
- Comfortable working with data, marketing metrics and business/revenue targets.
- Strong leadership, communication and cross-functional management skills.
- Entrepreneurial mindset with the ability to operate in a fast-moving founder-led environment.

This role is ideal for someone who understands that building a strong D2C brand requires the right combination of brand, creative thinking, customer understanding, digital marketing, GTM and measurable business growth.

📌 Senior Brand Marketing Manager (Gurugram)
🏢 Vani Kabir Multiverse
📍 Gurugram