₹60,000/month is the maximum compensation for this role .

Final compensation may be lower depending on experience, skill set, interview performance, current compensation and overall fitment. Please apply only if you are comfortable within this budget.

We are looking for a senior Brand & Social Media professional who can own how our brand is positioned, communicated and experienced across digital platforms.

This role combines brand strategy, social media leadership, content direction, storytelling and campaign execution. We are looking for someone who can think strategically about the brand while also ensuring strong day-to-day execution across social and digital channels.

Key Responsibilities:

- Own and strengthen the overall brand positioning, voice, messaging and communication strategy
- Develop and execute the social media strategy across relevant platforms
- Build a strong, distinctive and consistent brand presence across all customer-facing channels
- Create monthly and campaign-based content strategies aligned with brand and business objectives
- Lead content planning across reels, posts, stories, campaigns, launches and other digital formats
- Identify relevant cultural, social and platform trends while ensuring they remain aligned with the brand
- Develop strong storytelling concepts around products, launches, campaigns and the overall brand universe
- Work closely with creative, design, video, content, influencer and performance marketing teams
- Brief and guide creative teams to ensure output consistently reflects the desired brand positioning and quality
- Plan and execute social-first campaigns designed to improve reach, engagement, awareness and brand recall
- Develop GTM communication and social strategies for new product launches and key initiatives




- Manage influencer/creator collaborations from a brand and content perspective
- Ensure consistency of visual language, tone of voice and messaging across platforms
- Monitor social media and brand performance using relevant metrics and insights
- Analyse competitors, consumer behaviour and emerging category trends
- Identify opportunities for partnerships, collaborations, community building and organic brand growth
- Build and manage content calendars and ensure timely execution
- Lead/guide internal team members and external partners/agencies wherever required
- Balance long-term brand building with engagement, growth and commercial objectives

What We Are Looking For:

- Strong experience in Brand Marketing, Social Media, Brand Strategy, Content Marketing or related roles
- Preferably experience with D2C, Ecommerce, Luxury, Lifestyle, Beauty, Fashion, Wellness or premium consumer brands
- Strong understanding of Instagram and other major social platforms
- Ability to think beyond posting and build an actual brand through social media
- Strong understanding of content, storytelling, creative direction and consumer psychology
- Experience planning and executing integrated brand/social campaigns
- Strong understanding of current digital culture, content formats and platform trends
- Ability to brief and work effectively with designers, editors, creators and agencies
- Good understanding of influencer and creator marketing
- Strong communication and presentation skills
- Ability to combine creative thinking with data and performance insights
- High ownership and ability to work closely with founders/leadership
- Someone who understands that branding is broader than social media, while being capable of owning social media as a major brand channel

Location: Gurugram

Work Mode: In office

Employment Type: Full-time

📌 Senior Brand & Social Media Manager (Gurugram)
🏢 Vani Kabir Multiverse
📍 Gurugram