Role Overview :

This is a core execution role for a Google Ads specialist who has already cut their teeth at an agency and wants a portfolio of accounts where their decisions directly move the RoAS needle. You will independently manage 6 to 10 client accounts spanning B2B lead generation and B2C/D2C performance, across the full Google Ads ecosystem: Search, PMax, Shopping, Demand Gen, YouTube, Display, and remarketing. You are accountable for results, not just activity.

Role & responsibilities :

- End-to-End Campaign Management: Plan, build, launch, and optimize campaigns across Search, PMax, Shopping, Demand Gen, YouTube, Display, and remarketing for a portfolio of B2B and B2C clients.
- RoAS & Performance Ownership: Hit and beat client RoAS, CPL, and CPA targets. No hiding behind the algorithm is still learning.
- Account Strategy: Recommend campaign structures, budget allocations, and bidding strategies tailored to each clients funnel stage and business goal. Differentiate clearly between B2B intent capture and B2C demand generation.
- Tracking & Analytics: Own tracking implementation and audits across GA4, Google Tag Manager, Google Merchant Center, and conversion APIs. You catch tracking issues before clients do.
- Testing Discipline: Run structured A/B tests on creatives, audiences, bidding strategies, and landing pages. Maintain test logs and document learnings for the team.
- Client-Facing Reporting: Build performance decks for monthly and quarterly business reviews.



Present numbers with context and recommendations, not screenshots from Ads Manager.
- Cross-Team Collaboration: Work closely with Client Servicing, SEO, Meta Ads, and Creative teams. Brief creatives on whats needed and why, not just “we need new ads”.
- Mentor Associates: Guide Google Ads Associates on campaign hygiene, troubleshooting, and best practices.

Preferred candidate profile

- 2 to 4 years of hands-on Google Ads execution experience inside a digital marketing agency. Agency experience is non-negotiable for this role; in-house brand experience alone does not qualify.
- Solid working knowledge across Google Search, PMax, Shopping, Demand Gen, YouTube, Display, and remarketing. You should be able to walk into a new account, audit it, and have a 30/60/90 day improvement plan within a week.
- Demonstrable RoAS-driven mindset. We will ask you for specific accounts where you turned around performance and what you did. Bring receipts.
- Confident with GA4, Google Tag Manager, Google Merchant Center, Looker Studio, and conversion tracking debugging.
- Active Google Ads certifications across Search, Display, Measurement, PMax, and Shopping at minimum.
- Strong written and spoken English. You will join client calls regularly, even when not the primary point of contact.
- Comfortable working across both B2B (lead gen, longer sales cycles, lower volume) and B2C/D2C (RoAS, Shopping, volume plays). Strength in only one context will not cut it.

📌 SEM Performance - Google Ads Executive | Tardeo, Mumbai
🏢 iMz Media Solutions
📍 Mumbai