Department- Sales

Designation - Manager

Job Time - 10:00 am to 07:00 pm

Role Overview

The Sales Manager at Sangini Group will be responsible for leading and managing the overall sales function, including the Direct Sales and Channel Sales teams, with a focus on achieving sales targets, improving conversions, and delivering a seamless home-buying experience for customers. The role includes hiring, training, mentoring, and overseeing the performance of Assistant Sales Managers, Sr.

Sales

Executives, Sales Executives, Channel Sales team members, and Trainees.

The Sales

Manager will also be responsible for developing and managing the Channel Partner network, driving sales through both direct and channel sources, supporting key negotiations and closures, and working closely with Marketing and other internal teams to improve overall sales performance. The role will ensure effective use of CRM, adherence to defined SOPs and sales processes, and timely monitoring and reporting of sales performance.

Key Responsibilities

1. Sales Planning & Target Achievement

Prepare and execute monthly and quarterly sales plans. Set targets for the sales team and monitor achievement on a regular basis.

Drive site visits, negotiations, bookings and revenue.

Review the sales pipeline and take corrective actions wherever required.

Support the team in important customer negotiations and closures.

1. Sales Strategy & Execution

Work closely with the Marketing team to strategize and execute sales campaigns, exhibitions and events. Analyse the effectiveness of lead sources including digital, channel partners, referrals and walk-ins.

Set monthly and quarterly sales targets and drive achievement of bookings, sales value and revenue through effective planning and team execution.

Monitor the sales funnel, including leads, site visits, conversions and bookings, and take corrective actions to improve overall sales performance.

Review sales pipeline and expected closures to ensure visibility and achievement of business targets.

Identify new sales opportunities and market segments to drive business growth.

1. Sales Team Management

Manage, guide and monitor the performance of the sales team. Allocate leads and responsibilities based on individual capability and workload.

Conduct regular sales reviews and monitor follow-ups, site visits and closures.





Train and coach team members to improve productivity and conversion.

Identify performance gaps and take necessary corrective actions.

Participate in hiring and onboarding of sales team members as required.

1. Channel Sales Team Management

Manage the internal Channel Sales team reporting to the Sales Manager. Set targets for Channel Sales team members and review their performance.

Guide the team in identifying, onboarding and activating Channel Partners.

Monitor leads, site visits and bookings generated through each Channel Sales team member.

Support the team in developing key Channel Partner relationships.

Ensure proper coordination between the Direct Sales and Channel Sales teams.

1. Channel Partner Management

Develop and maintain strong relationships with Channel Partners and brokers. Increase the base of active and productive Channel Partners.

Conduct regular meetings, project briefings, training programs and engagement activities with Channel Partners.

Ensure Channel Partners are updated on project inventory, pricing, offers, payment plans and policies.

Monitor Channel Partner-generated leads, site visits and bookings.

Identify inactive Channel Partners and work with the Channel Sales team to reactivate them.

1. Lead & Conversion Management

Monitor leads received from digital, Channel Partners, referrals, walk-ins and other sources. Ensure timely allocation and follow-up of all leads.

Track lead-to-site-visit and site-visit-to-booking conversion.

Identify reasons for lead drop-offs and take corrective actions.

Review source-wise lead quality and conversion performance.

1. Customer Management & Closures

Ensure customers receive a professional and smooth buying experience. Support the sales team in handling customer queries, negotiations and closures.

Handle key or escalated customer cases where required.

Ensure pricing, offers and payment plans are communicated correctly to customers.





Ensure commitments made during the sales process are properly documented.

1. Post-Sales Coordination

Ensure smooth handover of booked customers to the CRM/Customer Service team. Coordinate with internal teams for documentation, payments and other post-booking requirements.

Support resolution of customer issues wherever Sales involvement is required.

Ensure commitments made at the time of booking are communicated to the relevant teams.

1. Market & Competition Analysis

Conduct regular market and competitor surveys. Monitor competitor pricing, offers, payment plans and project positioning.

Collect market feedback from customers and Channel Partners.

Provide inputs to management on pricing, offers and sales strategy.

Identify new sales opportunities and customer segments.

1. Marketing Coordination

Work closely with the Marketing team for lead-generation campaigns, events and exhibitions. Provide regular feedback on lead quality and customer response.

Support planning of Channel Partner meets and other sales promotion activities.

Share market and customer insights with Marketing to improve campaign effectiveness.

1. CRM

Ensure timely and accurate updating of all leads and customer interactions in CRM. Monitor daily, weekly and monthly sales performance.

Track leads, site visits, conversions, bookings and revenue.

Prepare and present regular Sales MIS to management.

Monitor lead ageing and pending follow-ups.

Ensure CRM discipline across the Direct and Channel Sales teams.

1. SOP & Internal Coordination

Ensure the sales team follows approved sales processes and SOPs. Ensure proper documentation for customer transactions.

Coordinate effectively with Marketing, CRM, Finance and other internal departments.

Ensure discounts, offers and other commercial commitments are given only as per approved policies.

1. Performance Review

Conduct regular performance reviews with Direct Sales and Channel Sales team members. Monitor individual targets, activities and conversions.

Provide coaching and improvement plans for underperforming employees.

Recognize and encourage high-performing team members.

Maintain performance records for appraisal purposes.

Pay: ₹80,000.00 - ₹100,000.00 per month

Benefits

- Flexible schedule
- Provident Fund

Work Location: In person

📌 Sales Manager (Bengaluru)
🏢 NextHire HR Solutions
📍 Bengaluru