Department: Sales & Marketing

Location: Eastern Uttar Pradesh

Employment Type: Full-time

Reports To: Director

Experience Required: Minimum 10 years in retail sales and marketing, including at least 5+ years in a team-leadership role

Age- 35-45 Years

Key Responsibilities

1. Sales Strategy & Revenue Ownership

- Build and execute the annual sales plan and retail strategy for Eastern UP, with clear monthly, quarterly and annual targets.
- Own sales volume, revenue, collections and market share goals for the region.
- Set territory-wise and channel-wise targets and track achievement against them weekly.

2. Market Expansion & Business Development

- Identify untapped districts, towns and retail clusters and develop new markets with a structured entry plan.
- Appoint, onboard and develop and retailers to widen reach and improve outlet coverage.
- Increase product penetration per outlet in existing markets.

3. Team Leadership & Performance Management

- Lead and motivate Area Sales Managers, Sales Officers and field executives.
- Define clear KPIs, review performance regularly and run structured review meetings.
- Hire, train and retain strong talent and build a succession pipeline.
- Create a performance-driven culture with accountability and recognition.

4. Channel & Customer Relationship Management

- Build strong, long-term relationships with customer and key accounts.




- Ensure healthy distributor ROI, timely stock replenishment and control of outstanding receivables and credit.
- Resolve channel conflicts, service issues and escalations quickly.

5. Retail Marketing & Visibility

- Plan and execute trade promotions, schemes, offers, retailer loyalty programmes and local campaigns.
- Ensure strong in-store visibility, merchandising, branding and product availability at outlets.
- Coordinate with the marketing team on Above & Below the Line activities, regional activations and launches, and measure their ROI.

Key Performance Indicators (KPIs)

- Achievement against monthly, quarterly and annual sales targets
- Revenue growth and market share gain
- Current outlet and distributor additions, and outlet coverage
- Collections and outstanding days
- Scheme and promotion ROI
- Team productivity, attrition and attendance in the field

Required Qualifications & Experience

- Graduate in any discipline; MBA in Sales/Marketing preferred.
- 10+ years of retail sales and marketing experience, with at least 5 years leading regional sales teams.
- Proven record of consistently meeting or exceeding targets and growing business in multiple districts.
- Strong experience with the distributor-dealer-retailer model in the UP market.

📌 Sales Head (Gorakhpur)
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