About Arboreal

Arboreal is an award-winning ingredients technology company specializing in the development of innovative and functional food and nutraceutical ingredients.

Our mission is to enable pioneering brands with differentiated ingredient solutions that improve taste, texture, nutrition and functionality. We work closely with leading and emerging food, nutraceutical and Better-for-You brands to develop, launch and scale category-defining products.

Our ingredient platforms span alternative proteins, sugar reduction and sweetening solutions, cacao-based ingredients, collagen, functional nutrition and specialty food ingredients.

Arboreal is co-founded and led by Swati Pandey (IIT, Imperial College London), Manish Chauhan (BITS Pilani, London Business School) and Suresh Chander (University of Helsinki, Anna University).

For our pioneering work, Arboreal has been recognized through the National Startup Award – Food Processing (2021), BIRAC Grant from the Department of Biotechnology, Cartier Women’s Initiative Award – APAC, and Women Transforming India Award by NITI Aayog, amongst others.

As Arboreal scales rapidly across India and international markets, we are looking for a highly organized and execution-oriented Sales Coordinator to support our commercial team and ensure an exceptional experience for our customers.

Role Description The Sales Coordinator – B2B Food & Nutraceutical Ingredients will form the operational backbone of Arboreal’s B2B Sales function.

Based in Lucknow, the role will work closely with our Key Account Managers, customers and internal teams to ensure that every commercial opportunity moves smoothly from customer enquiry to sampling, quotation, order processing, dispatch and collections.

You will be responsible for keeping the sales organization organized, responsive and accountable. This includes maintaining CRM data, following up on open opportunities, coordinating customer samples and documentation, preparing quotations and reports, tracking orders and ensuring that customer requirements are closed on time.

This is a role for someone who enjoys bringing structure to a rapid-moving environment, following through relentlessly and making sure nothing falls through the cracks.

Key Responsibilities

- Support the B2B Sales and Key Accounts team in managing day-to-day customer requirements and commercial activities.
- Coordinate the complete customer sales cycle including enquiries, quotations, samples, purchase orders, order processing, dispatch and documentation.
- Act as a coordination point between customers, Key Account Managers and internal teams including Supply Chain, Warehouse, Finance, Quality, Regulatory and Applications/R&D;.
- Prepare and track quotations, commercial proposals, sample requests, product specifications,



COAs and other customer documentation.
- Maintain accurate and up-to-date records of leads, opportunities, samples, trials and customer interactions in the CRM.
- Follow up with the sales team on open opportunities, customer trials, quotations and pending actions to ensure timely closure.
- Track customer purchase orders and coordinate internally to ensure accurate and timely order fulfilment and dispatch.
- Proactively update customers and sales managers regarding order status, dispatch timelines, documentation and other requirements.
- Maintain and regularly circulate sales MIS, pipeline reports, order trackers, sample trackers and customer follow-up reports.

10.Assist the sales leadership team with sales forecasting, monthly reviews, target tracking and performance reporting.

11.Coordinate with the Finance team on customer onboarding, credit documentation, outstanding payments and collections follow-ups.

12.Ensure customer master data, pricing, commercial terms and documentation are maintained accurately.

13.Support customer meetings, exhibitions and industry events through scheduling, documentation, samples and follow-up coordination.

14.Identify process gaps within the sales operation and proactively improve systems to make the commercial organization faster, more disciplined and more responsive.

The Ideal Candidate Will Have

- 2–5 years of experience in Sales Coordination, Sales Operations, Customer Service, Inside Sales or a similar commercial support role.
- Prior experience in a B2B organization, particularly food ingredients, nutraceuticals, FMCG, chemicals, pharmaceuticals or industrial products, would be a strong advantage.
- Excellent organization and follow-through. You should be comfortable managing multiple customers, orders, samples and deadlines simultaneously.
- Strong written and verbal communication skills and the confidence to interact professionally with B2B customers.
- High attention to detail, particularly while working with pricing, quantities, customer documentation and order information.
- Strong working knowledge of Microsoft Excel / Google Sheets. Experience working with CRM and ERP systems would be an advantage.
- Strong work ethic, high ownership and a bias for action.
- The ability to operate independently and proactively follow up with multiple stakeholders without requiring constant supervision.




- A Bachelor’s degree in Business, Commerce, Management, Science, Food Technology or a related discipline.

10.Most importantly, an attitude of “if it needs to get done, I will make sure it gets done.”

We care significantly more about ownership, reliability and execution ability than pedigree alone.

What We Offer

- Competitive Compensation

We offer competitive compensation based on the candidate’s experience, capabilities and track record, with opportunities for rapid growth for exceptional performers.

We do not follow conventional industry norms of linear compensation growth. Arboreal is a rapidly scaling business and provides disproportionate financial and professional growth opportunities to high performers.

- Fast-Track Professional Growth

You will work closely with Arboreal’s Sales Leadership, Key Account Managers and Founders, providing direct exposure to how a rapidly scaling B2B ingredients company is built.

Strong performers can grow into roles across Key Account Management, Sales Operations, Customer Success or Commercial Operations.

- Broad Commercial Exposure

Unlike a narrowly defined coordination role, you will get exposure to the entire B2B commercial process — from lead generation and product trials to pricing, supply chain, order fulfilment and collections.

- Work With Category-Leading Customers

Arboreal works with some of India’s most ambitious food, nutrition and nutraceutical companies. You will play an important role in ensuring that these customers receive the responsiveness and service required to successfully launch and scale their products.
- High Ownership and Personal Impact In a rapidly growing organization, excellent execution creates enormous leverage. You will have the opportunity to directly improve how Arboreal serves its customers and how efficiently our commercial organization operates.

Please Do Not Apply If

- You are not based in, or willing to relocate to, Lucknow.
- You require continuous supervision or reminders to complete your responsibilities.
- You struggle with follow-ups, attention to detail or managing multiple priorities simultaneously.
- You are uncomfortable taking ownership for problems that require coordination across different teams.
- You prefer a highly structured corporate environment with narrowly defined responsibilities.
- You are not ambitious or do not have a strong drive to grow professionally.

We are highly selective about the people we hire. For this role, we are specifically looking for someone who is dependable, organized, proactive and relentless about execution.

If you do not hear back from us within three weeks of your application, please assume that your application has been unsuccessful at this time.

📌 Sales Coordinator –B Food & Nutraceutical Ingredients (Lucknow)
🏢 Arboreal
📍 Lucknow