Key Responsibilities:

- Drive rural market expansion by developing and executing effective rural marketing and activation strategies.

- Plan and execute localized campaigns, events, fairs, roadshows, product demonstrations, and consumer engagement initiatives to drive product trials.

- Collaborate with Trade Marketing, Marketing, Regional Sales teams, activation teams, and agencies to ensure effective execution across rural markets.

- Develop rural-specific activation plans based on consumer insights, market dynamics, and regional requirements.

- Track the effectiveness of rural campaigns through defined KPIs and evaluate campaign ROI.

- Analyze consumer trends, market data, and campaign outcomes to identify growth opportunities and improve future investments.

- Prepare and present regular performance reports highlighting activation outcomes, learnings, and actionable insights.

- Own key KPIs including household penetration, consumer trials, topline delivery, and A&P; spends.





- Support brand-building initiatives and strengthen MTRs brand presence and consumer connect across rural markets.

- Work closely with regional stakeholders to ensure consistent and impactful execution of rural initiatives.

Required Qualifications:

- Bachelors or master’s degree in business administration, Marketing, or a related field.

- MBA/PGDM in Marketing is preferred.

Required Experience:

- 4–5 years of experience in FMCG Sales, Marketing, Rural Marketing, or Activation.

- At least 3 years of hands-on experience in rural sales management, rural marketing, and activation.

- Experience in FMCG/CPG, with exposure to brand building and consumer activation.

- Strong understanding of rural markets, consumer behavior, and sales dynamics.

- Willingness to travel extensively across rural markets.

- Robust analytical, communication, negotiation, and relationship-building skills.

📌 Rural Activation Manager (Bangalore Rural)
🏢 VBeyond
📍 Bangalore Rural