Title: Store Manager

Reporting to Area Operations Manager

About Lenskart

With a mission to give India a vision, Lenskart.com is India's fastest growing eyewear company. Lenskart's products include prescription eyewear, branded contact lenses and sunglasses, all equipped with the customers eye powers.

About the Role A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.

Responsibilities:

Customer focus: Driving Net Promoter Score ( NPS )

- Greeting customers when they enter store and coaching the team to do the same
- Displaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priority
- Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team
- Striving to have long lasting and fruitful relationships with each of our customers

Driving sales vs. plan

- Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
- Developing a culture of high sales performance expectations, i.e. Sales Leadership
- Motivating and inspiring the field team to drive for results
- Assessing field capability and establish performance priorities at group level

People development (Attrition Control)

- Assisting in recruiting and selecting high potential staff
- Providing effective on-the-job training and guidance to team members making use of company training modules
- Delivering explicit, engaging and constructive feedback in a timely manner to all retail associates
- Evaluating the training needs of store associates and working closely with L&D; department to execute the developmental plan




- Understanding the reasons for attrition and taking measures to control it

Cash & Inventory management

- Monitoring cash reconciliation to ensure there is no mismatch of store funds
- Ensuring availability of required merchandise and services
- Conducting stocktakes regularly
- Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed
- Performing the necessary quality checks for the new products
- Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer

Supervision

- Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved
- Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards

SOP adherence & implementation

- Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees
- Updating colleagues on business performance, new initiatives and other important issues
- Scheduling the teams shift timings to meet the stores business needs and demands
- Ensuring staffing levels are adequate to effectively operate the store

Store upkeep & maintenance

- Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store
- Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store

Lenskart Founded in 2010, by an ex-Microsoft techie with no money but truckloads of relentless passion to make a difference in this world. As of today, little by little, Lenskart has served 40 Million people across the globe - helping them see better and lead better quality lives. Simultaneously, weve also built ourselves up to be Asias largest eyewear company.

We have 10,000+ Lenskartians worldwide, more than 1500+ omnichannel stores across 175+ cities in India, Singapore, Dubai and Saudi we are shipping a pair of eyewear every 2.5 seconds, from the world’s most automated eyewear factory!

📌 Retail Store Manager (Nellore)
🏢 Lenskart
📍 Nellore