Area Sales Manager – FMCG An Area Sales Manager (ASM) in the FMCG sector is responsible for managing sales, distribution, retailers, and sales teams within an assigned geographic area.

Key Responsibilities:

- Achieve monthly and annual sales targets for the assigned territory.
- Manage distributors, dealers, retailers, supermarkets, and key accounts.
- Develop new retail outlets and expand market coverage.
- Monitor product availability, visibility, pricing, and stock levels.
- Lead and manage Sales Executives, Sales Officers, and field sales teams.
- Plan daily/weekly market visits and sales activities.
- Track competitor products, pricing, promotions, and market trends.
- Implement company promotions, schemes, and merchandising activities.
- Maintain strong relationships with distributors and retail partners.
- Prepare daily, weekly, and monthly sales reports.
- Control sales expenses and improve territory profitability.




- Ensure timely collection of outstanding payments from distributors/customers.
- Train and motivate the sales team to improve productivity.

Typical Job Area: Territory/Area → Distributor Management → Retail Sales → Team Management → Market Expansion → Target Achievement → Collections → Reporting.

Ideal Candidate:

2–5 years of FMCG/FMCG distribution sales experience, strong market knowledge, good communication and negotiation skills, team-handling ability, and willingness to travel extensively within the assigned area.

Pay: ₹10,000.00 - ₹60,000.00 per month

Perks

- Flexible schedule
- Health insurance
- Internet reimbursement
- Paid sick time
- Provident Fund

Work Location: In person

📌 Regional Sales Manager (Kochi)
🏢 Paynback
📍 Kochi