Position: Regional Sales Manager (RSM)

Industry: Outdoor Advertising / OOH / Media / Advertising / Experiential / BTL

Location: Mumbai / Maharashtra

Salary: 15-25 Lacs

Job Purpose

We are looking for a highly experienced Regional Sales Manager with 12–18 years of experience to lead regional sales growth, build strong client and agency relationships, drive revenue, and manage a high-performing sales team.

The ideal candidate should have strong exposure to OOH/Outdoor Advertising, media sales, corporate sales, agency business, key account management and regional revenue ownership . The candidate will be responsible not only for achieving sales targets but also for building a sustainable regional business pipeline and expanding the company’s market presence.

Key Responsibilities

1. Regional Sales & Revenue Ownership

- Own the overall sales and revenue targets for the assigned region.
- Develop and execute regional sales strategies aligned with company objectives.
- Drive new business acquisition as well as revenue growth from existing clients.
- Identify high-potential markets, sectors, clients and business opportunities.
- Ensure consistent achievement of monthly, quarterly and annual targets.
- Monitor regional sales performance and take corrective actions wherever required.

2. Client & Agency Management

- Build and maintain strong relationships with major advertisers, brands, media agencies and corporate clients.
- Develop relationships with senior decision-makers and CXO-level stakeholders.
- Drive repeat business and increase client wallet share.
- Understand client marketing requirements and propose relevant advertising solutions.
- Handle key accounts and strategically important clients personally.

3. OOH / Media Sales

- Drive sales across the company's OOH/media inventory and solutions.
- Understand client requirements and translate them into commercially viable media proposals.
- Work closely with internal teams on campaign planning, inventory availability and execution feasibility.




- Identify opportunities for premium inventory, large-format campaigns, special activations and integrated solutions.
- Keep track of competitor activity, market pricing and emerging advertising opportunities.

4. Business Development

- Develop a robust regional sales pipeline through new client acquisition.
- Identify untapped industries and potential customer segments.
- Generate leads through direct sales, agency relationships, references, networking and market intelligence.
- Develop long-term business opportunities rather than focusing only on transactional sales.
- Explore strategic partnerships and large-scale business opportunities.

5. Team Leadership & Management

- Lead, mentor and develop the regional sales team.
- Set individual and team targets and monitor performance.
- Conduct regular pipeline and performance reviews.
- Improve sales productivity, conversion rates and customer acquisition.
- Coach team members on negotiation, presentations, relationship management and closing.
- Build a strong performance-driven sales culture.

6. Sales Pipeline & Forecasting

- Maintain a healthy and accurate sales pipeline.
- Review opportunities based on probability, value and expected closure date.
- Provide accurate sales forecasts to management.
- Track lead-to-conversion ratios, sales cycles and lost business.
- Ensure CRM and sales MIS are updated regularly.

7. Commercial & Negotiation Ownership

- Lead commercial negotiations with clients and agencies.
- Ensure pricing and discounts are aligned with company commercial policies.
- Protect revenue and margins while closing business.




- Coordinate with Accounts/Finance for credit terms, collections and outstanding payments.
- Escalate commercial risks and major deviations to management.

8. Cross-Functional Coordination

Work closely with

- Operations
- Campaign Execution
- Finance & Accounts
- Marketing
- Creative
- Procurement
- City/Regional Operations teams

Ensure commitments made to clients are commercially and operationally achievable. 9. Market Intelligence

- Track competitor pricing, inventory, new launches and market movements.
- Monitor advertising trends and changing client requirements.
- Identify new opportunities in emerging categories and markets.
- Share actionable market insights with senior management.

10. Collections & Revenue Quality

- Ensure timely collection of outstanding payments from clients.
- Monitor credit exposure and payment risks.
- Coordinate with Accounts for ageing and collection follow-ups.
- Ensure sales growth is supported by healthy cash-flow realization.

Key Performance Indicators (KPIs)

- Regional Revenue Achievement %
- New Business Revenue
- Existing Client Revenue Growth
- Gross Margin / Contribution
- New Client Acquisition
- Key Account Growth
- Sales Pipeline Value
- Pipeline Conversion Rate
- Average Deal Value
- Client Retention Rate
- Agency Business Growth
- Collection / DSO Performance
- Sales Team Productivity
- Forecast Accuracy
- Regional Market Expansion

Candidate Profile

Educational Qualification

- Bachelor's degree in Business Administration, Marketing, Sales, Advertising, Media or a related field.
- MBA/PGDM in Marketing/Sales will be an advantage.

Experience

- 12–18 years of overall sales/business development experience.
- Strong experience in OOH, Outdoor Advertising, Media, Advertising, BTL, Experiential or related industries preferred.
- Proven experience managing regional revenue and large client portfolios.
- Experience managing and developing sales teams is mandatory.

📌 Regional Manager - Sales(Outdoor Advertisement) (Mumbai)
🏢 Gurues Outdoors India Private
📍 Mumbai