Role: PPC Specialist (Frontier AI Research)

Experience: 3-8 Years

Salary: 5 -8 LPA

Employment Type: Full-time

Location: Chennai

Work Mode: Work from Office

Role Overview:

We are looking for a PPC Specialist who can take ownership of BluBridge's paid acquisition strategy and drive measurable growth in qualified leads, conversions, and business opportunities.

This role sits at the intersection of paid marketing, technology, and business growth. You will work closely with leadership, content, design, research, and engineering teams to build and scale paid acquisition for advanced AI products and deep-tech initiatives.

Key Responsibilities:

- Develop and execute PPC strategies aligned with Blubridge's business objectives and growth targets.
- Plan, launch, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
- Conduct keyword research, competitor analysis, audience research, search intent analysis, and market research.
- Develop campaign structures, targeting strategies, ad groups, bidding strategies, and audience segments.
- Create and optimize high-performing ad copies, headlines, CTAs, creatives, and landing page campaigns.
- Manage campaigns focused on AI, ML, LLMs, AI infrastructure, deep-tech engineering, and enterprise technology solutions.
- Implement and monitor conversion tracking using Google Ads, GA4, Google Tag Manager, LinkedIn Campaign Manager, and related tools.
- Conduct A/B testing across keywords, audiences, ad copies, creatives, bidding strategies, and landing pages to improve performance.
- Analyze campaign performance, manage budgets, identify growth opportunities, and continuously optimize paid acquisition strategies.





What We Are Looking For

- Strong understanding of PPC, paid search, audience targeting, conversion funnels, and performance marketing.
- Ability to understand AI/ML, deep-tech, SaaS, and technical subject matter and translate it into effective advertising campaigns.
- Strong analytical and data-driven approach to campaign optimization and decision-making.
- Ability to independently identify opportunities and improve lead quality, conversions, and acquisition efficiency.
- Hands-on experience with campaign setup, optimization, bidding, targeting, tracking, and performance analysis.
- Strong understanding of customer journeys and the ability to develop campaigns focused on qualified leads and measurable business outcomes.
- Ability to continuously test, analyze, optimize, and collaborate with content, design, technical, sales, and business teams.

Added Advantage :

- Skilled experience in PPC, Paid Search, Performance Marketing, or Paid Media.
- Experience working with technology, AI, SaaS, startups, or B2B brands.
- Proven experience managing Google Ads and LinkedIn Ads campaigns.
- Experience with Meta Ads, Performance Max, Display, Remarketing, and Lead Generation campaigns.
- Proficiency with Google Ads, GA4, Google Tag Manager, Looker Studio, LinkedIn Campaign Manager, and related analytics tools.
- Experience working with AI/ML or deep-tech products and targeting technical, enterprise, developer, or research-oriented audiences.

Benefits:

- Competitive salary package.
- Health insurance coverage.
- Personal accident and life insurance coverage.
- Generous parental leave policy.
- Accommodation / transportation allowance.
- Complimentary lunch and dinner.

📌 PPC Specialist - (AI / Deep Tech) (Chennai)
🏢 Blubridge
📍 Chennai