About the Role

We are looking for a Performance Marketing Manager to own paid acquisition, campaign performance and revenue growth for a premium D2C fashion brand.

This is a hands-on role for someone who understands more than campaign execution. You should be comfortable managing Meta Ads and Google Ads, analyzing customer and funnel data, improving CAC and ROAS, testing creatives and audiences, and making decisions based on business performance.

You will work closely with the Founder, leadership and creative team and will have direct ownership of performance marketing from ad → product page → conversion → revenue.

What You'll OwnPaid Media & Revenue Growth

- Plan, launch, manage and optimize Meta Ads and Google Ads for e-commerce.
- Own campaign performance across acquisition, retargeting and conversion campaigns.
- Optimize budgets based on ROAS, CAC/CPA, revenue, AOV and conversion performance.
- Identify winning campaigns, products, audiences and creatives and scale them responsibly.
- Monitor account performance and proactively identify opportunities and issues.

Customer & Funnel Strategy
- Understand D2C fashion customer behaviour, purchase journeys and buying triggers.
- Develop full-funnel strategies across prospecting, retargeting and repeat customer audiences.
- Analyze the customer journey from Ad → Product Page → ATC → Checkout → Purchase.
- Identify funnel drop-offs and work with the relevant teams to improve conversion rates.
- Research competitors, products, pricing, offers, positioning and creative strategies.

Creative Performance
- Work closely with the creative team to develop performance-focused ad concepts.
- Test hooks, messaging, formats, creatives, audiences,



offers and landing experiences.
- Analyze creative performance and identify winning angles that can be scaled.
- Provide clear creative briefs and performance insights to improve future content.

Tracking, Analytics & Reporting
- Monitor and analyze Meta Pixel, GA4, Shopify Analytics and conversion tracking.
- Track key metrics including ROAS, CAC/CPA, CTR, CPC, ATC rate, checkout rate, conversion rate, AOV and revenue.
- Identify tracking or attribution issues and coordinate with relevant teams to resolve them.
- Prepare regular performance reports with clear insights, conclusions and next actions.

Must-Have Requirements
- 3+ years of hands-on performance marketing experience, preferably in D2C/e-commerce.
- Strong practical experience managing Meta Ads.
- Working knowledge of Google Ads.
- Experience managing and optimizing campaigns based on business and revenue metrics.
- Strong understanding of ROAS, CAC/CPA, CTR, CPC, conversion rate and AOV.
- Experience analyzing e-commerce funnels and customer journeys.
- Comfortable working with Shopify and e-commerce analytics.
- Strong analytical and problem-solving ability.
- Ability to independently test, learn, optimize and scale campaigns.
- Strong ownership mindset and ability to connect advertising performance with actual business results.

Strongly Preferred
- Experience with fashion,



apparel, lifestyle, beauty or other consumer D2C brands.
- Experience managing meaningful monthly paid-media budgets.
- Experience scaling e-commerce campaigns while maintaining efficiency.
- Experience working closely with creative teams on Reels, UGC, static and carousel ads.
- Understanding of Meta Pixel, CAPI, GA4 and conversion tracking.
- Experience with Google Tag Manager and feed/catalogue management.
- Experience working with premium or aspirational consumer brands.

What You'll Get
- Direct exposure to the Founder and leadership team.
- End-to-end ownership of performance marketing.
- Prospect to directly influence revenue, customer acquisition and business growth.
- Opportunity to build and scale the performance marketing engine of a premium fashion brand.
- Exposure to product launches, hero products, collections, creative strategy and D2C growth.

Compensation & Job Details

Role: Performance Marketing Manager

Industry: Fashion / Apparel / D2C

Employment Type: Full-Time | Permanent

Experience: 3–6 years of relevant experience

Salary: ₹3.5 LPA – ₹7.5 LPA, depending on experience and demonstrated expertise

Location: Mumbai

Pay: ₹30,000.00 - ₹70,000.00 per month

Application Question(s)

- How many years of hands-on experience do you have managing Meta Ads for D2C/e-commerce brands?
- Have you personally managed paid advertising campaigns for a D2C/e-commerce business?
- What is the approximate highest monthly advertising budget you have personally managed? Please mention the platform(s).
- Are you based in Mumbai or willing to work from Mumbai?

Work Location: In person

📌 Performance Marketing Specialist – Meta & Google AdsC (Juhu)
🏢 Label Apurva
📍 Juhu