We are looking for a motivated and enthusiastic Performance Marketing Fresher who is interested in building a career in Google Ads, Meta Ads, App Marketing and Website Performance Marketing.

The candidate should have a basic understanding of digital advertising and be willing to learn campaign setup, optimization, tracking, analytics and performance reporting across Google and Meta platforms.

Requirements

- Basic understanding of Digital Marketing and Paid Advertising.
- Basic knowledge of Google Ads and Meta Ads.
- Interest in App Marketing and Website Advertising.
- Basic understanding of CPC, CPM, CTR, CPA, CVR and ROAS.
- Willingness to learn campaign setup, optimization and performance analysis.
- Good analytical and problem-solving skills.
- Positive communication and reporting skills.
- Willingness to work with data and performance reports.

Required Skills

- Google Ads: Basic knowledge of Search, Display, Video, Performance Max and App Campaigns.
- Meta Ads: Basic knowledge of Facebook & Instagram Ads, campaign objectives, audiences, creatives and basic campaign optimization.
- Basic understanding of App Campaigns, app installs and in-app actions.
- Basic understanding of Website Conversion Campaigns and landing pages.
- Understanding of CPC, CPM, CTR, CPA, CVR and ROAS.
- Basic knowledge of Google Analytics (GA4) is an advantage.
- Basic understanding of Meta Pixel, Google Tag Manager (GTM) and conversion tracking is an advantage.
- Basic understanding of Firebase / AppsFlyer / Adjust is an advantage.




- Interest in creative testing and A/B testing.
- Good knowledge of MS Excel / Google Sheets.
- Strong willingness to learn and improve.

Responsibilities

- Assist in setting up and managing Google Ads and Meta Ads campaigns.
- Support App Campaigns focused on installs and in-app actions.
- Assist with Website campaigns focused on leads, conversions and sales.
- Monitor daily campaign performance across Google and Meta.
- Track and analyze CPC, CPM, CTR, CPA, CVR and ROAS.
- Assist in optimizing campaigns to improve performance.
- Monitor campaign budgets and spending.
- Assist in testing different ad creatives, audiences, placements and campaign strategies.
- Learn and work with GA4, GTM, Meta Pixel, Firebase and conversion tracking.
- Prepare daily/weekly campaign performance reports.
- Identify basic campaign performance issues and assist in troubleshooting.
- Research new Google Ads and Meta Ads trends and strategies.
- Work with senior team members to understand campaign planning, optimization and scaling.

Qualifications

- Bachelor's degree in Marketing, Business, Commerce, IT or any related field.
- Freshers are welcome to apply.
- Any Digital Marketing / Google Ads / Meta Ads certification or course will be an advantage.
- Basic knowledge of Google Ads and Meta Ads.
- Good analytical and logical thinking.
- Basic knowledge of Excel / Google Sheets.
- Strong interest in Performance Marketing and Paid Advertising.
- Good communication and teamwork skills.

📌 Performance Marketing Trainee / Fresher (Surat)
🏢 Sahajanand Infotech
📍 Surat