Key Responsibilities

- Plan, launch, and manage paid campaigns across

Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn

, and other relevant platforms.

- Define and optimize marketing funnels across awareness, traffic, lead generation, and conversions

.

- Conduct keyword research, audience targeting, and ad copy testing.

- Manage campaign budgets, daily pacing, bidding strategies, and ROI optimization.

- Analyze campaign performance data and prepare weekly and monthly performance reports

.

- Collaborate with the creative and content teams to develop effective ad creatives and landing pages.

- Conduct

A/B testing across audiences, creatives, ad formats, and landing pages.

- Track and optimize key performance metrics such as

CPL, CAC, ROAS, CTR, CPA

, and other relevant KPIs.





- Coordinate with internal teams to improve lead quality and overall conversion efficiency.

- Stay updated on digital marketing trends, emerging tools, and platform algorithm updates.

Must-Have Skills

- Robust hands-on experience with

Google Ads and Meta Ads Manager

.

- Good understanding of lead generation funnels and performance marketing metrics.

- Strong analytical and problem-solving skills.

- Proficiency in

Google Analytics (GA4) and Excel

.

- Experience with

UTM tagging, remarketing, custom audiences, and lookalike audiences

.

- Ability to effectively manage campaign budgets and maximize ROI.

📌 Performance Marketing Specialist (Mumbai)
🏢 h3 Technologies
📍 Mumbai