Performance Marketing Lead || Cura Care

Location: HSR Layout, Bangalore (work from office)

Experience: 2-4 years

Type: Full-time

About us

Cura Care is a VC-funded startup building at-home skin care services. Think expert-led care that comes to your home instead of you going to a clinic or salon. We are early, growing, and obsessive about customer experience.

The role

You will build Cura Care's marketing function from the ground up, and lead performance marketing across channels: Meta, Google, influencers/affiliates, and the retention loops

(WhatsApp/CRM) that make services businesses work. You start hands-on; as we scale, you hire and shape the team under you.

We deliberately call this performance marketing, not "growth." The job is to acquire customers profitably and prove it with numbers.

What you'll do

● Own Meta and Google spend: Strategy, campaign structure, creative testing, landing pages, daily optimization. Hands on keyboard, not managing an agency deck

● Own the funnel math: CAC by channel, cost per first booking, repeat rate, LTV:CAC,

payback. You will report business metrics, not platform metrics

● Build the creative testing engine: Brief, test, kill, scale. Work with freelancers/creators until we hire in-house

● Run influencer and affiliate experiments for the skin/beauty category

● Set up retention: WhatsApp journeys, rebooking nudges, referral loops. In services,

the second booking is the business

● Talk to customers. Regularly. Listen to calls, take feedback sessions,



ride along on service visits if that's what it takes to understand the journey

● Work directly with the founder on pricing, geo expansion, and what we build next-your funnel data feeds the business

What we're looking for

● 2-4 years running paid acquisition yourself, you have had your hands on the account,

the budget, and the outcome. Agency-side is fine if you truly owned accounts

● Robust with numbers: You can do funnel math live, defend your CAC calculation, and tell us when not to spend

● Curious about customers, not just campaigns. You've talked to users and changed course because of it

● Comfortable with ambiguity: Budgets here will ramp with proof, not arrive pre-approved

● IIT (or comparable) background preferred. We care about raw problem-solving ability;

the rest can be learned

● Based in Bangalore or willing to relocate. This is a work-from-office role (HSR

Layout)

Bonus points (in this order)

I. Skin/derma services experience

II. Services business experience (bookings, not carts)

III. At-home services experience

IV. Female-first brand experience

What you get

● Ground-floor seat at a VC-funded startup, working directly with the founder

● Real ownership: Your decisions move the P&L; within weeks, not quarters

● A function that grows under you: Deliver, and you are building and leading the marketing team, not joining one

● Competitive salary ESOPs (discussed individually)

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