Company Profile:

International brands planning brand entry in India need an India partner for global brands who can navigate local customers, digital distribution and regulatory complexity with the mindset of a brand owner. Homegrown brands with product-market fit hitting a ceiling at the 1-to-10 stage need institutional frameworks, teams and capital to scale nationally.

We focus on categories at the cusp of adoption, where premiumization supports quality without compromise. As a dedicated operations partner and franchise partner for India, our brand building in India demands patience at 0-to-1, speed at 1-to-10 and systems at scale.

About the Role:

As the Performance Marketing Manager – B2B at Glide Brands, you will drive lead generation and brand growth across our key verticals: Dyson hand dryers, cleaning equipment, lighting. You will own and execute high-performing, data-driven campaigns across Meta, Google, and LinkedIn to attract and convert quality B2B leads.

Key Responsibilities:

- Own the strategy, planning, and implementation of B2B performance marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
- Develop and execute data-led digital marketing strategies to drive awareness, demand generation, and qualified lead acquisition.
- Continuously analyze and optimize campaigns to improve ROAS, lead quality, and conversion rates.
- Collaborate closely with the Sales and Product teams to align marketing objectives with pipeline and revenue goals.




- Manage end-to-end funnel execution from creative briefing and ad deployment to CRM integration, retargeting, and reporting.
- Leverage marketing automation tools and CRM systems (Salesforce, HubSpot, or equivalent) for lead scoring, nurturing, and performance tracking.
- Create custom dashboards and insight reports to present campaign performance, CPL, CAC, and ROI metrics.
- Identify opportunities for scaling B2B campaigns , ABM (Account-Based Marketing), and remarketing to re-engage high-intent audiences.
- Stay updated with platform innovations and B2B ad best practices , experimenting with current formats and tools to maximize impact.

Qualifications

- 3+ years of hands-on experience in B2B digital marketing, with a strong focus on performance campaigns and lead generation.
- Proven expertise in managing campaigns across LinkedIn Ads, Google Ads, and Meta Ads .
- Strong experience with CRM platforms (Salesforce, HubSpot, or similar) and marketing automation workflows.
- Analytical thinker with a track record of data-driven decision-making and measurable business impact.
- Proficiency in campaign reporting, funnel optimization, and performance analysis using analytics tools.
- Excellent project management and cross-functional collaboration skills.
- Experience in multi-vertical or enterprise B2B environments will be a strong advantage.

This role offers an exciting opportunity to shape the growth of our B2B brands and make a significant Candidates willing to travel to Worli & Work from Office should only apply

📌 Performance Marketing ManagerB Workstore (Worli)
🏢 Glide Brands
📍 Worli