? We're Hiring: Performance Creative Strategist (Meta Ads – D2C Brands)

Full-time | On-site | Thane

Candidates must currently live in or near Thane, Mulund, Bhandup, Ghatkopar, Dombivli, Kalyan or Ulhasnagar .

This role is NOT for freshers, beginners, pure designers/editors, or people from organic social media only.

? About Us

Acetech E-commerce Ltd is an NSE-listed e-commerce company (est. 2014) building a house of D2C brands across cosmetics, supplements and wellness, with warehouses in Bhiwandi, Bangalore and Delhi.

This is an in-house brand role . You will work directly on our own brands : our ad accounts, our revenue numbers, our products. No client servicing, no pitch decks.

? The Role A strategy-first role , focused on ideas, angles, messaging, briefs and creative direction . You decide what we make and why , then work with designers, video editors, UGC creators and media buyers to ship it, test it and scale it across multiple brands.

If you understand how creatives impact ROAS, CPA and scale , this role is for you.

? Categories You'll Work On

Cosmetics, supplements, women's wellness and men's wellness, including intimate wellness . You must be comfortable writing ads for these categories professionally and without hesitation .

? What You'll Do

- Own creative strategy for Facebook & Instagram ads across multiple D2C brands
- Mine customer reviews, comments, support chats and competitor ads (Meta Ad Library) for new angles
- Develop hooks, messaging angles, avatars, pain points and objection handling
- Write clear, actionable briefs and scripts for UGC, static, motion and short-form video
- Run a weekly creative roadmap: test → iterate → scale → refresh
- Read performance data ( hook rate, hold rate, CTR, CPA, ROAS ) and decide what to kill, iterate or scale
- Keep a steady pipeline of new concepts to prevent creative fatigue
- Review and improve existing creatives that are under-performing
- Work closely with media buyers on account structure, learning phase and scaling




- Keep brand voice, messaging and visuals consistent across every brand

✅ Who This Role Is For (Must-Have) ✔ 2–5 years as a Creative Strategist , Performance Creative Lead or similar role

✔ MANDATORY: hands-on experience with e-commerce / D2C brands (in-house, or at an agency handling D2C accounts)

✔ Has written creative briefs that went live and measurably improved ROAS, CPA or scale

✔ Robust understanding of the Meta ads ecosystem : formats, placements, learning phase, ad fatigue

✔ Data-aware mindset : understands how creatives affect performance, not just how they look

✔ Comfortable working on-site with media, design and video teams

? Preferred

• Experience in beauty, personal care, supplements or wellness categories

• Has scaled a Meta ad account past its previous performance ceiling

• Exposure to UGC, creator ads, motion graphics and short-form video ads

• Understanding of creative testing frameworks

• Can write scripts in Hindi, English and Hinglish

❌ Who Should NOT Apply

✖ Freshers or beginners

✖ Designers or editors without strategy experience

✖ People whose experience is only organic social, brand content or influencer posting

✖ Candidates without e-commerce / D2C ad experience

✖ Anyone uncomfortable working on intimate or sexual wellness categories

✖ Anyone looking for remote or hybrid work

✖ Anyone expecting training or hand-holding

? Compensation

Based on your current CTC, experience and industry standards .

? How to Apply

Apply via Easy Apply and answer all screening questions . Your resume should include:

1️⃣ The D2C / e-commerce brands and categories you've worked on

2️⃣ 2–3 ads or campaigns you strategised, with the result (e.g. "CPA ₹450 → ₹290 in 3 weeks")

3️⃣ Links to your work : briefs, ads or a portfolio (Drive / Notion)

Applications without e-commerce / D2C experience will not be reviewed.

? Only shortlisted candidates will be contacted. Shortlisted candidates will complete a short creative strategy task.

📌 Performance Creative Strategist – Meta AdsC Brands (Thane)
🏢 Acetech E-commerce
📍 Thane