11 Oct
|
Galaxy Surfactants
|
Navi Mumbai
11 Oct
Galaxy Surfactants
Navi Mumbai
Responsibilities:
Build the Skin Care Leave-on Segment Roadmap.
- Translate market trends into ingredient-led opportunity areas.
- Prepare a priority ingredient roadmap for the short term and midterm, in line with the leave-on strategy.
- Identify current ingredients for immediate promotion and new products, blends, or technologies for development over 13 years.
- Cover hero ingredients, functional bases, active systems, and formulation-enabling ingredients for leave-on applications.
Create Competition and Benchmarking Overview
- Track global and regional ingredient players, including Croda, Clariant, BASF, Seppic, dsm-firmenich, and others.
- Benchmark skin care actives, emulsifiers, emollients, claims, formulation concepts, certifications, and GTM messaging.
- Use competitive intelligence to identify white spaces and differentiation routes.
- Convert technical benefits into formulator-friendly and brand-relevant claims.
Drive Demand Generation for Skin Care Portfolio
- Build campaigns, customer decks, formulation stories, webinars, exhibitions, digital content,
and sampling initiatives for leave-on
skin care ingredients.
- Align demand-generation activities with marketing communication, CRM, regional sales, and technical teams.
- Prepare NPD briefs based on unmet formulator needs, competitor gaps, consumer trends, regulatory shifts, and
Galaxy’s technical strengths.
- Work with R&D; to define product concepts, performance expectations, claim requirements, and launch priorities.
Segment Performance Dashboard
- Track active projects, MQLs, samples sent, customer trials, conversion rate, revenue pipeline, launched products,
campaign performance, and NPD progress.
- Review progress, gaps, and business impact with leadership and cross-functional teams.
KPIs:
- Number of current product opportunities identified
- Number of products entering innovation funnel
- Samples sent
- Launch timeline adherence
- Campaign performance
- Number of internal product work shops
📌 Marketing + R&D Executive (Navi Mumbai)
🏢 Galaxy Surfactants
📍 Navi Mumbai