Job Title: Marketing Manager

Job Summary The Marketing Manager will be responsible for planning, executing, and monitoring marketing activities of branch. The role focuses on increasing brand visibility, driving customer footfall and sales, managing campaigns, strengthening customer engagement, controlling marketing costs, and ensuring timely execution of all marketing initiatives. Candidates from Kukatpally or nearby areas are highly preferred.

Roles & Responsibilities

1. Marketing Planning & Strategy

- Develop annual, quarterly, and monthly marketing plans aligned with business and sales objectives.
- Plan campaigns for festivals, seasonal sales, new launches, wedding seasons, and promotional activities.
- Identify opportunities to increase customer acquisition, retention, footfall, and sales.
- Set clear objectives and KPIs for every major marketing campaign.

2. Advertising & Brand Promotion

- Plan and coordinate advertising across Newspaper, Outdoor, Digital, Social Media, Radio, and other relevant media.
- Ensure campaigns are delivered on time and within the approved budget.
- Coordinate with advertising agencies, media partners, printers, and other vendors.
- Monitor competitor campaigns, offers, pricing communication, and promotional activities.
- Measure the effectiveness of different media channels and recommend improvements.

3. Branch Marketing & Customer Footfall

- Understand branch-level business requirements and develop suitable local marketing initiatives.
- Coordinate with Branch Managers to drive customer footfall and sales.
- Ensure promotional materials and campaigns are implemented correctly at all branches.
- Analyze branch-wise marketing performance and recommend corrective actions.

4. Campaign & Event Management

- Plan and execute major campaigns for Diwali, Pongal, Akshaya Tritiya, Wedding Season,



and other key occasions.
- Coordinate product launches, customer events, promotional events, and special sales campaigns.
- Define campaign objectives, target customers, budgets, timelines, and expected results.
- Conduct post-campaign reviews and document learnings for future campaigns.

5. Digital & Social Media Marketing

- Plan digital campaigns to increase brand awareness, customer engagement, enquiries, and store visits.
- Coordinate with the Digital Marketing and Creative Teams on content, advertisements, offers, and campaigns.
- Monitor impressions, reach, engagement, leads, website traffic, enquiries, and conversions.
- Optimize campaigns based on performance data.

6. Marketing Budget & Cost Control

- Prepare and monitor the annual and campaign-wise marketing budget.
- Track actual expenditure against approved budgets.
- Ensure marketing activities deliver acceptable returns against the amount spent.
- Negotiate with vendors and agencies to achieve cost-effective execution.
- Review vendor bills and supporting documents before submitting them for approval.

7. Creative & Marketing Material Management

- Coordinate the development of Posters, Banners, Hoardings, Newspaper Ads, Brochures, Standees, Digital Creatives, and other promotional materials.
- Ensure all creative materials are delivered within agreed timelines.
- Maintain consistency in brand identity and communication.




- Review campaign creatives before release to ensure accuracy and brand compliance.

8. Market & Competitor Analysis

- Track competitor advertising, promotions, pricing communication, product launches, and customer engagement initiatives.
- Conduct regular market visits and collect market intelligence.
- Identify emerging customer and market trends.
- Submit actionable recommendations to Management.

9. Reporting & Performance Analysis

- Prepare weekly and monthly marketing performance reports.
- Track campaign-wise expenditure and results.
- Analyze performance by Branch, Campaign, Media Channel, Customer Segment, and Promotion.
- Present marketing performance and key insights to Management.
- Recommend corrective actions where KPIs are below target.

10. Team & Cross-Functional Coordination

- Coordinate with Branch Managers, Sales, Accounts, Purchase, Creative, Digital Marketing, and other Departments.
- Assign responsibilities and monitor timely completion of marketing activities.
- Maintain a campaign calendar and ensure there are no delays in execution.
- Resolve operational issues affecting campaign delivery.

Education / Qualification 1. Education: Any Graduate with strong experience

2. Experience: Minimum 5 years in marketing -apparel, fashion, retail, or FMCG mandatory

3. Skills: Performance marketing, brand management, dealer handling, trend spotting

4. Tools: Meta Ads Manager, Google Analytics, Canva, Excel, Shopify basics

5. Knowledge: Garment fabrics, seasons, sizing, MRP vs dealer price structure

6. Languages known : Telugu (speaking will be given priority), Tamil, Hindi, English

Work mode: In-person

Interview Location: Coimbatore

Work Location : Kukatpally, Hyderabad

Advantages

- Cell phone reimbursement
- Food provided
- Provident Fund

Work Location: In person

📌 Marketing Manager (Kukatpally)
🏢 The Chennai Silks (Corporate Office) - GAJAANANDA GROUPS
📍 Kukatpally