Company Description Wedding Asia is a premium brand in the wedding industry, known for offering high-end wedding experiences and indulgence. Launched in 2006 as one of the first of its kind in India, the company brings together a curated selection of designers and vendors. Its collections showcase a blend of modern and traditional, classical and contemporary craftsmanship.

Wedding

Asia’s mission is to provide a unified platform for sellers and buyers in the Indian wedding industry, simplifying the process of discovering and engaging with wedding services.

creative Marketing Manager to drive foot traffic,

boost online orders, and build strong brand loyalty for our café. You will be responsible for designing and executing a 360-degree marketing strategy that seamlessly bridges offline on-ground activations with online digital campaigns. The ideal candidate has a deep understanding of Delhi’s competitive café culture, a knack for visual storytelling, and a data-driven approach to business growth.

Online & Digital Marketing

 Social Media Management: Create, curate, and manage high-quality visual content (Reels, TikToks, Shorts, photos) for Instagram and Facebook to showcase our food, aesthetics, and café vibe.

 Influencer & PR Management: Identify, pitch to, and collaborate with Delhi-

based food bloggers, lifestyle influencers, and Zomato/Swiggy content creators.

 Performance Marketing: Plan and execute hyper-local paid ad campaigns on

Meta (Instagram/Facebook) and Google to target nearby food enthusiasts,

students, and working professionals.

 Platform Optimization: Manage and optimize our presence on Zomato,

Swiggy, and Google My Business to improve ratings, reviews, menu visibility,

and run cost-effective platform ads.

 Website & Email/SMS: Maintain basic website updates and run monthly





WhatsApp/SMS marketing campaigns for special menus or weekend offers.

Offline & Hyper-Local Marketing

- Event Planning & Execution: Ideate and host in-café events such as live acoustic nights, art workshops, open mics, pop-up markets, and board game nights to drive weekday footfall.
- B2B Partnerships & Tie-ups: Establish corporate partnerships with nearby offices,

co-working spaces, and colleges (e.g., DU, IIT, or regional hubs depending on location) for catering, student discounts, and bulk orders.

- In-Café Experience & Collaterals: Oversee the design and placement of offline marketing materials, including tent cards, menu boards, feedback forms, and seasonal decor.
- Cross-Promotions: Partner with local lifestyle brands, bookstores, or fitness studios for joint marketing initiatives.

Strategy & Analytics

- Monitor, analyze, and report on the ROI of all marketing campaigns (footfall trends,

online sales growth, and social media engagement).

- Keep track of Delhi’s food trends, competitor strategies, and customer preferences to introduce creative menu promotions or happy hour concepts.

What we are looking at in the Candidate:

Required Skills & Qualifications

- Education: Bachelor’s or Master’s degree in Marketing, Communications, Business

Administration, or a related field.

- Experience: Proven track record of growing an F&B; brand or café in the Delhi-NCR region.
- Technical Skills: Basic hands-on experience with Canva, video editing apps

(CapCut/InShot), and Meta Ads Manager.

- Local Knowledge: Deep familiarity with Delhi and Punjab diverse neighborhoods

(e.g., South Delhi cafés, Connaught Place hubs, North Campus student culture) and local consumer behavior.

- Soft Skills: Exceptional communication, networking, and project management skills.

- Must be a self-starter who comfortable working both on-site at the café and from a

📌 Marketing Manager (Delhi)
🏢 Wedding Asia
📍 Delhi