Key Responsibilties

Strategic Solutioning & Client Engagement

Client Advisory: Partner with sales teams, clients, and agencies to decode brand requirements and architect customized media solutions to address the client’s marketing/communications/strategic goals

Creative Ideation: Contribute to the development & pitching of high-impact concepts, including new-age content formats, impact shows, events, and strategic branded content initiatives.

Sales Enablement: Produce high-quality presentations, AVs, microsites, and GTM packages with a superlative Turnaround Time (TAT) to support the revenue teams. End-to-End Project &

- Campaign Execution Project Custodianship: Lead the end-to-end lifecycle of branded content projects and marketing plans, ensuring all deliverables—from digital assets to TV production elements—maintain the highest quality standards.

Marketing Implementation: Lead & execute marketing plans for branded content projects, overseeing the deliverables and ensuring all assets are roll-out in a timely manner. Event &

- Activation Leadership: Work with the events team to for on-ground deliveries in your campaign, including venue identification and production of all related marketing materials.

Workflow Management: Maintain a rigorous monthly activity calendar to track project milestones from initial brief to final delivery. Cross-Functional Coordination &

- Management Internal Synergy: Act as the central bridge between Sales, Editorial, Content, TV Production,



and Finance to ensure project hygiene and seamless execution.

External Agency Liaison: Manage relationships with creative, media, and digital agencies to drive campaign roll-outs that achieve specific KPIs.

Integrated Communication: Oversee the implementation of internal and external communications to ensure all messaging is aligned with the desired project outcomes.

Operational

Excellence &

• Financial Stewardship P&L; &

- Cost Control: Take full accountability for project P&L;, managing budgets, and negotiating costs to maximize efficiency.

Vendor Ecosystem Management: Identify, brief, and manage a diverse network of vendors and partners, ensuring high-quality delivery and quick turnaround times.

Process Monitoring: Ensure all projects adhere to internal processes and compliance standards throughout the execution phase.

Job Requirements :

- Proven experience in marketing management, preferably in branded content or integrated marketing.
- Strong understanding of content strategy, campaign execution, and project management principles.
- Excellent leadership skills, with the ability to motivate and manage high-performing teams.
- Ability to develop and maintain robust relationships with external agencies, vendors, and partners.
- Strong analytical and problem-solving skills, with attention to detail and the ability to meet deadlines.
- Experience in managing multiple projects simultaneously, prioritizing tasks, and meeting deadlines.

📌 Marketing Manager (Greater Noida)
🏢 Network18
📍 Greater Noida