SUMMARY

Role Title / Role: Head of Marketing (AVP/VP level)

Reporting To: CEO or CRO

Job Location: Hyderabad / Pune

Key Responsibilities Strategic Leadership & Planning

Build a region-first marketing strategy aligned with revenue goals, pipeline targets, and GTM priorities

Collaborate with sales and extended marketing team to define Idean Customer Profiles (ICPs), channel mix, funnel metrics, and campaign roadmap

Help localize messaging, offers, and positioning for USA diverse buyer segments

Revenue Generation & Lead Management.

Develop and execute data-driven marketing strategies that deliver qualified leads and directly contribute to revenue targets.

Build and optimize demand generation programs across digital channels, events, content marketing, and account-based marketing (ABM).

Establish lead scoring frameworks and work closely with sales to ensure seamless lead handoff and conversion optimization.

Own marketing-sourced pipeline metrics and demonstrate explicit ROI on marketing investments.

Implement marketing automation and CRM systems to track the customer journey from awareness to closed deals.

Drive funnel forecasting, budgeting, and monthly marketing performance reviews.

Demand Generation & Channel Execution

Lead full-funnel execution across inbound (SEO, content), paid media (search, social, affiliates), partner-led plays, and events

Own regional campaign planning, launch, optimization, and performance tracking

Use buyer behavior and lifecycle data to personalize campaigns and improve conversion rates

Brand Strategy & Positioning

Define and evolve our brand positioning to differentiate our healthcare technology services in a competitive market

Build brand awareness and thought leadership through strategic PR, speaking opportunities, and industry partnerships

Develop a consistent brand voice and visual identity across all customer touchpoints





Create compelling storytelling around customer success stories and our impact on healthcare delivery

Team Leadership & Vendor Management

Build and mentor a high-performing marketing team across events, campaigns, and partnership.

Establish marketing processes, workflows, and performance dashboards

Manage the marketing budget effectively with clear allocation toward high-ROI activities

Foster a culture of experimentation, learning, and continuous optimization

Lead relationships with agencies and vendors to drive efficient campaign execution and scale as needed

What You Will Bring

Requirements

Experience & Background

10+ years of marketing experience, including at least 5 years in a Leadership role especially in Technology Services domain

Proven ability to build and scale full-funnel marketing programs across inbound, paid media, events, Account Based Marketing, and partner channels in technology services, SaaS, or healthcare IT

Demonstrated success in generating qualified leads and achieving revenue targets through marketing initiatives

Strong understanding of USA market, including regional buyer behavior, local platforms, and campaign adaptation across various Industries

Modern Marketing Expertise

Deep knowledge of digital marketing channels including SEO/SEM, social media, email marketing, and paid advertising

Hands-on experience with marketing automation platforms (HubSpot) and CRM systems (Salesforce)

Proficiency in marketing analytics, attribution modeling,



and data-driven decision making

Understanding of ABM strategies and tools for targeting enterprise healthcare accounts

Experience with content marketing, including blogs, whitepapers, webinars, and video content

Knowledge of growth marketing tactics and conversion rate optimization

Skills & Competencies

Strategic thinker with strong business acumen and ability to align marketing with commercial objectives

Excellent communication and presentation skills with ability to influence C-level stakeholders

Strong analytical mindset with ability to translate data into actionable insights

Collaborative approach with ability to work cross-functionally with sales, product, and delivery teams

Entrepreneurial spirit with comfort operating in a fast-paced, evolving environment.

Budget management experience with focus on efficient resource allocation

Preferred Qualifications (Nice to Have)

MBA from a tier-1 institution

Experience marketing to US healthcare sectors

Background in product marketing or launching new service offerings

Speaking experience at healthcare or technology conferences

Established network within the Indian healthcare and health-Tech ecosystem

Experience with partners and channel marketing programs

Success Metrics (First 12 Months)

Achieve marketing-qualified lead (MQL) targets aligned with sales pipeline requirements

Deliver specified percentage of sales pipeline from marketing-sourced opportunities

Increase brand awareness metrics including website traffic, social media engagement, and share of voice

Establish marketing analytics framework with clear attribution and ROI reporting

Build a high-performing marketing team with defined roles and responsibilities

Launch at least two major integrated campaigns targeting key healthcare segments

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