Job Type: Full-time | Permanent

Location: NIILM University, Kaithal, Haryana

Joining Date: Immediate

Qualifications & Experience

- Bachelor’s Degree in Marketing, Business Administration, Management, Mass Communication, or a related field.
- MBA/PGDM in Marketing or a relevant discipline will be preferred.
- Minimum 3–5 years of relevant experience in marketing, education marketing, field marketing, sales, business development, or a similar role.
- Experience in education/university marketing will be highly preferred.
- Proven experience in leading marketing teams and managing marketing operations.
- Strong understanding of offline marketing, institutional outreach, student recruitment, lead generation, and market development.
- Excellent leadership, communication, negotiation, presentation, networking, and decision-making skills.
- Willingness to travel for institutional visits, events, and marketing activities.

Key Responsibilities

- Develop and implement the overall marketing strategy for NIILM University to strengthen brand visibility, student outreach, and admissions growth.
- Plan and execute offline and field marketing campaigns across schools, colleges, coaching institutes, educational centres, and relevant institutions.
- Lead and manage the marketing team, assign targets, monitor performance, and ensure timely execution of marketing activities.
- Build and maintain strong relationships with schools, colleges, principals, teachers, counsellors, coaching institutes, and other educational stakeholders.
- Identify new opportunities for institutional tie-ups, collaborations, outreach programs, and student engagement.
- Plan and coordinate seminars,



career counselling sessions, workshops, admission drives, school/college visits, education fairs, exhibitions, and promotional events.
- Develop strategies for generating high-quality student leads through offline campaigns, institutional outreach, events, and other marketing initiatives.
- Work closely with the admission and counselling teams to ensure effective lead follow-up and improve conversion rates.
- Monitor the complete marketing funnel from lead generation to counselling and admission conversion.
- Analyse market trends, competitor activities, student preferences, and local education markets to identify growth opportunities.
- Develop and manage marketing budgets, ensuring effective utilisation of resources and campaign ROI.
- Coordinate with the digital marketing, design, content, and admission teams to ensure consistency across marketing campaigns and promotional activities.
- Oversee the development and distribution of brochures, flyers, banners, standees, presentations, promotional materials, and other marketing collateral.
- Prepare and review regular marketing performance reports, including visits, leads, conversions, institutional outreach, campaign performance, and team achievements.
- Set monthly and quarterly marketing targets and develop action plans to achieve them.




- Represent NIILM University at education fairs, institutional meetings, conferences, exhibitions, and other promotional platforms.
- Identify and expand marketing activities in new cities, districts, and potential student markets.
- Ensure strong brand representation and professional communication across all offline marketing activities.

Preferred Skills

- Solid leadership and team management skills.
- Excellent communication, presentation, negotiation, and convincing abilities.
- Strong networking and relationship-building skills.
- Proven ability to develop and execute marketing strategies and campaigns.
- Strong understanding of education marketing and student recruitment.
- Target-oriented with strong analytical and decision-making abilities.
- Good knowledge of lead generation, conversion strategies, and marketing performance metrics.
- Ability to manage multiple campaigns, teams, and activities simultaneously.
- Strong knowledge of MS Excel/Google Sheets for reporting and performance tracking.
- Knowledge of the local and regional education market will be an advantage.
- Willingness to travel and lead field marketing activities when required.

Pay Scale

₹40,000 – ₹45,000 per month

(Based on experience, skills, leadership capabilities, and relevant industry experience.)

Application Process

Send your Updated CV to:

[email protected]

Subject: Application – Marketing Head (NIILM University)

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits

- Health insurance
- Life insurance
- Paid time off
- Provident Fund

Work Location: In person

📌 Marketing Head (Kaithal)
🏢 NIILM University
📍 Kaithal