Key Responsibilities

1. Product & Feature Understanding

- Develop a strong understanding of Spacewood's products, recent product launches, finishes, materials, technologies,

hardware and accessories, functional features, design innovations, manufacturing capabilities and product differentiators.

- Work closely with Product, Design and Technical teams to understand what is new, what is different and why it

matters to the customer.

1. Convert Product Features into Marketing Stories

- Translate technical/product information into simple, attractive and compelling marketing stories.

- Move from Product Feature Consumer Benefit Communication Idea Content.

- Continuously ask: Why should the customer care about this feature?

1. Creative & Video Agency Coordination

- Spacewood will work with external creative, video production, photography, AI-content and digital agencies to

create product-led communication.

- The Marketing Executive will act as the key coordination point between Spacewood and these agencies.

- Prepare detailed creative briefs; explain products and features; share product images, drawings, specifications and

references; explain the desired consumer benefit and communication objective.

- Coordinate photography and video shoots, product demonstrations, scripts and storyboards.

- Review concepts and first cuts, provide structured feedback, ensure technical/product accuracy, coordinate

revisions and manage timelines and deliverables.

- Be capable of briefing an agency clearly and getting the desired output without losing the essence of the

product.

1. Product Content Creation

- Work with external agencies and internal teams to create product feature videos, product demonstrations,

short-form reels, AI-generated videos, product photography, explainers, social media carousels, product launch films, finish/technology stories, product comparison content, website content,



digital advertisements, dealer communication, architect/designer communication and sales presentations.

- The role is to own the content requirement and coordinate its creation, rather than necessarily producing the

content personally.

1. Digital Marketing

- Work closely with the Digital Marketing / Performance Marketing team and agencies to ensure product content is

effectively used across Instagram, Facebook, YouTube, Google, website, WhatsApp and other relevant digital platforms.

- Understand which product stories are appropriate for Brand Awareness ® Product Education ® Consideration

® Lead Generation ® Store Visit.

- Have a good understanding of Reels, short-form video, static creatives, carousels and performance advertising.

1. Product Content Library

- Create and continuously maintain a structured Spacewood Product Content Library containing product images,

product videos,

Cross-Functional Coordination

- Product Team: product features and specifications

- Design Team: design intent, renders, images and visual assets

- Factory / Technical Team: technology and manufacturing inputs

- Marketing Team: positioning and communication

- Digital Team / Agency: digital deployment and performance

- Creative / Video Agencies: content production

- Sales / Retail Teams: market feedback and product communication

- Dealer / Designer Network: product education and communication
- The person will therefore need excellent coordination and follow-up skills.

Core Skills

- Strong communication skills

- Excellent coordination and follow-up

- Product curiosity

- Product marketing orientation

- Storytelling ability

- Creative thinking

- Digital marketing understanding

- Ability to brief creative/video agencies

- Ability to review and critique creative output

- Good presentation skills

- Strong written communication

- Attention to detail

- Project management skills

📌 Marketing Executive (Mumbai)
🏢 Spacewood
📍 Mumbai