Marketing Data Scientist Location: Gurugram, Haryana, India

Experience Level: Mid

Job Overview Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team, you will immerse yourself in data collection, draw insights from analysis, and develop compelling, synthesized recommendations. You will communicate your recommendations persuasively to senior-level executives, drive implementation, and assess the impact of your recommendations.

As a Data Scientist in the Marketing team, you will drive key measurement and analytics programs that deliver scaled impact for Google Marketing across media campaigns. You will support your team by delivering project work, managing global projects, improving data pipelines, and developing evaluation metrics and best practices.

Responsibilities

- Use your knowledge of data analytics to develop solutions for marketing challenges, uncovering opportunities for measurement and optimization to enhance brand and performance marketing.
- Build cross-product measurement and testing plans, tracking requirements, reporting metrics, and benchmarks for large campaigns to optimize marketing effectiveness.
- Partner with internal teams on advanced analytics work, including experimentation, measurement, and modeling.
- Deliver a customer-centric, data-driven approach, creating, segmenting, and testing audiences for optimal business results.
- Develop evaluation frameworks for large-scale models, new metrics, and investigate anomalies.



Frame and solve ambiguous problems by scoping technical priorities and innovating on statistical methods.

Minimum Qualifications

- Master's degree in a quantitative discipline (Statistics, Engineering, Sciences, or equivalent practical experience).
- 3 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases, or statistical analysis, or a PhD degree.

Preferred Qualifications

- Experience translating business problems into research questions and translating research findings into media and marketing recommendations.
- Experience delivering meta-analysis, fully automated analytics pipelines, or audience segmentation and propensity modeling.
- Research experience in designing, scoping, and managing brand measurement, including panel setup and tracking, media brand lift measurement, agency management, and statistical testing.
- Applied knowledge of R or Python for statistical analysis and SQL.
- Proven ability to generate practical solutions for marketing analytics problems and use results to drive business change in partnership with cross-functional stakeholders.

Additional Information Google is proud to be an equal prospect and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing equal employment opportunities regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis

📌 Marketing Data Scientist (India)
🏢 Google
📍 India