About The Role

About Micron ERP Micron ERP is building school management software for private schools across Punjab and India — helping principals, teachers, and admins run their institutions digitally. We are an early-stage EdTech startup growing fast across Punjab, and you will work directly with our founding team and Marketing Head to build Micron ERP's brand presence from the ground up.

About This Role

We are looking for a creative, strategic, and execution-focused Marketing &

- Content Specialist to join our growing team. You will own content creation, campaign execution, and brand communication across all channels — helping Micron ERP build credibility with school principals, administrators, and education decision-makers across India. This is a high-ownership role — you won't be maintaining someone else's playbook, you'll be helping build it. If you love creating content that actually drives results, can write for both LinkedIn and WhatsApp, and understand how to market to a non-tech audience like school principals — this role is for you.

What You Will Do Content Strategy &
- Creation Create compelling content across formats — blog posts, social media, emailers, WhatsApp messages, case studies, and one-pagers Write content that speaks directly to school principals, directors, and administrators in a language they understand and trust Develop a consistent brand voice for Micron ERP across all channels Create Punjabi and Hindi content for regional school outreach campaigns Campaign Planning &




- Execution Plan and execute digital marketing campaigns targeting private schools across Punjab and India Run email and WhatsApp outreach campaigns to school prospect lists Coordinate with the BD team to create supporting collateral — pitch decks, school brochures, objection handling scripts Track campaign performance and optimise based on open rates, click rates, and lead quality Brand &
- Social Media Manage Micron ERP's LinkedIn, Instagram, and Facebook presence Create content that builds credibility with school decision-makers — success stories, product features, EdTech insights Grow our school principal audience organically through consistent, value-driven content Monitor competitor activity and identify content gaps and opportunities Case Studies &
- Success Stories Interview onboarded schools and create compelling case studies Document school transformation stories — before and after Micron ERP Turn case studies into multiple content formats — social posts, emailers, blog articles, sales collateral BD Team Support Create pitch decks, product one-pagers, and demo scripts for the BD team Develop objection handling content and school-specific messaging Build and maintain a content library for the sales team to use in school outreach Analytics &




- Reporting Track and report on content and campaign performance monthly Use data to identify what content resonates most with school decision-makers Provide actionable insights to improve campaign effectiveness What We Are Looking For 2–4 years of experience in marketing, content strategy, or brand communication ✅
- Strong English writing skills — transparent, concise, and persuasive ✅
- Hindi and Punjabi writing ability — strong advantage for regional school outreach ✅

Experience creating B2B marketing content — case studies, emailers, pitch decks ✅
- Comfortable working in a fast-paced startup environment with minimal hand-holding ✅
- Self-motivated with strong attention to detail and ability to manage multiple projects simultaneously ✅
- Familiarity with tools like Canva, Google Workspace, Mailchimp or similar ✅
- Prior experience in EdTech, SaaS, or school-facing industry is a strong advantage MBA or relevant postgraduate qualification preferred but not mandatory

Requirements

2–4 years of experience in marketing, content strategy, or brand communication ✅

- Strong English writing skills — clear, concise, and persuasive ✅
- Hindi and Punjabi writing ability — strong advantage for regional school outreach ✅

Experience creating B2B marketing content — case studies, emailers, pitch decks ✅
- Comfortable working in a fast-paced startup environment with minimal hand-holding ✅
- Self-motivated with solid attention to detail and ability to manage multiple projects simultaneously ✅
- Familiarity with tools like Canva, Google Workspace, Mailchimp or similar ✅
- Prior experience in EdTech, SaaS, or school-facing industry is a strong advantage MBA or relevant postgraduate qualification preferred but not mandatory

📌 Marketing & Content Specialist (India)
🏢 Micron School Erp
📍 India