Roles and Responsibilities :

- Collaborate cross-functionally within Skipta to translate client requirements into email campaigns

- Build, deploy, and manage automated email campaigns within SFMC, including triggered sends, multistep journeys, one-time deployments, and lifecycle programs.

- Manage SFMC modules including Email Studio, Automation Studio, and Journey Builder

- Knowledge of advanced SFMC Engagement+ edition, Salesforce Data Cloud, Salesforce Flow, and AI prompting experience to manage program segmentation and audience activation

- Create and maintain data extensions, queries, filters, and automation workflows.

- Support HTML email builds and template updates (handson or through collaboration).

- Implement agile content (tokenization), personalization rules, rendering, and deliverability

- Optimize campaigns based on engagement performance and testing insights (I.e., A/B testing).

- Ability to build/run SFMC reports; SQL queries and perform data extracts a plus





- Partner with the designated Program Managers to ensure client expectations are being met

- Troubleshoot and fix program issues within Salesforce platform

Job Requirements :

- 2-5 years in marketing automation, email marketing, or marketing operations

- Minimum Bachelor’s Degree, Marketing and/or Marketing Automation concentration preferred

- Experience in Healthcare/pharmaceuticals is a plus

- Experience with SFMC Engagement Plus and/or Salesforce Data Cloud (Data360) is a plus.

- Working knowledge of email automation, journeys, and triggered messaging.

- Experience with data segmentation, SQL queries, or automation logic

- Familiarity with HTML/CSS for email (building, editing, and troubleshooting)

- Experience with QA/testing tools (e.g., Litmus)

📌 Marketing Automation Specialist (Bengaluru)
🏢 Norstella
📍 Bengaluru