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We’re a B2B lifecycle marketing agency that runs the automation, email, and customer-journey programs behind a portfolio of growing companies. Our clients trust us to turn their marketing platforms into measurable revenue — and our team gets deep, hands-on exposure across HubSpot, Intercom, ChurnZero, Brevo, Mailchimp, and more.

RESPONSIBILITIES:

You’ll own the day-to-day execution of marketing automation and lifecycle campaigns for our B2B clients. This is a hands-on, platform-heavy role for someone who loves building customer journeys, solving problems independently, and turning data into better-performing programs.

Our clients use a wide range of tools, so we’re after someone who isn’t tied to a single platform — comfortable jumping into HubSpot, Intercom, ChurnZero, Brevo, Mailchimp, and whatever else the work calls for, with the appetite to learn new tools fast.

WHAT YOU WILL DO:

- Build, execute, and optimize email and lifecycle campaigns across acquisition, nurture, retention, and re-engagement.
- Set up and manage automation workflows, lead scoring, and segmentation in HubSpot (and other platforms as needed).
- Manage CRM and email-automation integrations to keep sales and marketing data aligned.
- Develop multi-channel lifecycle journeys across email, SMS, social, and in-app touchpoints.
- Run A/B tests, track key metrics, and report results with explicit, actionable recommendations.
- Partner with content, analytics, and account-management teams to keep messaging and strategy consistent.
- Join — and over time lead — client calls: presenting performance, walking through plans, and answering questions with confidence.





WHAT YOU WILL BRING:

- 2–4 years’ hands-on experience in marketing automation or lifecycle/email marketing, ideally B2B or agency.
- Strong, demonstrable HubSpot experience — workflows, lists, lead scoring, reporting (non-negotiable).
- Hands-on or working exposure to tools like Intercom, ChurnZero, Brevo, and Mailchimp, plus the openness to pick up new platforms as client needs evolve.
- Excellent written and verbal communication — you’ll be client-facing and expected to lead conversations clearly and professionally.
- Working knowledge of HTML for email — able to build, edit, and troubleshoot responsive templates.
- A genuinely analytical, problem-solving mindset — someone who asks “why” and figures things out.
- Ability to own projects end-to-end and work independently with minimal oversight.

Nice-to-haves

- Working knowledge of Marketo.
- Experience running outbound campaigns through HubSpot Sales, and hands-on cold outreach.
- Experience across multiple CRMs (Salesforce, Pardot, or others).
- Familiarity with lead-nurturing best practices, deliverability, and campaign analytics.
- HubSpot or Marketo certifications.

WHO YOU ARE:

- A clear thinker who can break down a problem and explain your reasoning.
- Comfortable being a client point of contact and holding your own on a call.
- Reliable — the kind of person the team can hand something to and trust it gets done well.
- Curious about marketing technology and always levelling up.

DETAILS:

Location: Pune (Kharadi Bypass) — on-site

Level: Executive / Individual Contributor

Reports to: Manager, Lifecycle Marketing

📌 Marketing Automation Specialist (HubSpot) (Pune)
🏢 Tru Performance
📍 Pune