Role & responsibilities:-

1. Performance Strategy & Growth

- Develop and execute a full-funnel performance marketing strategy aligned to business acquisition and revenue targets

- Drive new customer acquisition across health insurance products (retail, family floater, etc.)

- Own CAC, CPL, CPA, ROAS, LTV metrics and continuously optimize for profitability

1. Paid Media Management

- Lead performance across Google Ads (Search, Display, YouTube), Meta, programmatic, affiliates, and aggregator platforms (Policybazaar, etc.)

- Plan, allocate, and optimize large-scale monthly performance budgets

- Identify and test current digital channels for scalable growth

1. Conversion Rate Optimization (CRO)

- Optimize landing pages, app funnels, and website journeys to improve conversion rates

- Drive A/B testing, heatmap analysis, funnel drop-off analysis





- Partner with product and tech teams for funnel improvements

1. Data, Analytics & Reporting

- Build robust performance dashboards and reporting frameworks

- Analyze cohort performance, attribution models, and campaign efficiency

- Derive actionable insights from data to improve marketing ROI

1. Martech & Automation

- Leverage CRM tools, marketing automation, and retargeting strategies

- Improve lead nurturing and remarketing journeys

- Implement advanced attribution and tracking mechanisms

1. Agency & Stakeholder Management

- Manage performance marketing agencies and media partners

- Work closely with product, underwriting, sales, and analytics teams

- Present performance insights to leadership with strategic recommendations

📌 Manager - Performance Marketing (Thane)
🏢 Forward
📍 Thane