Job Title: Business Development Manager

Location: Gurugram

Company: Novus Loyalty (Croftz Division)

Experience: 6+ Years

About Novus:

Novus Loyalty is a future-ready, API-first loyalty platform designed to help businesses drive customer retention, engagement, and growth. We empower brands with customizable and intelligent loyalty solutions across industries, blending technology with creativity to build long-lasting customer relationships.

As part of its expanding technology portfolio, Croftz is focused on providing technology-led solutions for financial crime compliance, risk intelligence and digital onboarding. Its solutions support KYC/KYB, identity and document verification, AML screening, sanctions/PEP screening, risk assessment, ongoing monitoring, due diligence and case management through platform and API-led workflows.

Role Mandate:

Build revenue by winning SME and enterprise customers for SaaS products in Fin Crime compliance. This is a hands-on, consultative sales role requiring a proven track record in the same market.

Job Overview:

The Business Development Manager will own new business development in India, from market mapping and prospecting through discovery, product demonstrations, commercial proposals, negotiation and close. The role will develop relationships with financial institutions, fintechs and other regulated businesses, while building a qualified and well-managed sales pipeline.

Key Responsibilities:

- Own the recent-business pipeline and deliver agreed bookings, revenue and activity targets.
- Identify, prioritise and engage prospects across banks, NBFCs, fintechs, payment companies, insurers and other regulated sectors, as well as relevant professional and corporate services firms.
- Use a structured, consultative sales approach: understand customer workflows, compliance obligations, pain points, buying criteria and decision processes.
- Present Croftz platform and API capabilities through tailored discovery sessions, product demonstrations, proof-of-concept discussions and business cases.
- Build trusted relationships with compliance, AML, KYC, fraud, risk, operations, technology, procurement and senior leadership stakeholders.
- Lead proposals, pricing discussions, commercial negotiations and procurement processes,



coordinating internal input on product, technology, legal, information security and implementation.
- Maintain accurate opportunity, contact, forecast and next-step records in CRM; report pipeline health and market feedback regularly.
- Develop account plans for strategic prospects and support expansion, renewals and cross-selling opportunities where appropriate.
- Build a practical India go-to-market plan, including target segments, territory/account priorities, channel opportunities and competitor intelligence.
- Represent Novus – Croftz Division at relevant industry events and develop productive referral, advisory and technology-partner relationships.
- Work with product and delivery teams to relay customer requirements and ensure proposed solutions are commercially viable and operationally deliverable.
- Conduct all sales activity in line with Company’s policies, contractual approvals and applicable laws and regulatory requirements.

Required Skills:

- At least 6 years of relevant professional experience, including a minimum of 5 years selling SaaS products in the FinCrime compliance space.
- Demonstrable success selling AML, KYC/KYB, customer onboarding, identity verification, sanctions/PEP screening, transaction monitoring, fraud or closely related compliance technology.
- Experience selling to SME and/or enterprise customers, with evidence of personally managing complex opportunities from prospecting to contract signature.
- Postgraduate qualification or MBA.
- Strong understanding of the financial crime compliance technology buying environment and the needs of regulated customers in India.
- Excellent consultative selling, presentation, negotiation and relationship-building skills.
- Ability to engage credibly with both business/compliance teams and technology stakeholders, including API, integration, data and implementation discussions.
- Self-directed and target-oriented,



with disciplined pipeline management, forecasting and written communication.

Preferred Experience

- Existing relationships with decision-makers in Indian banks, NBFCs, fintechs, payment providers or other regulated businesses.
- Experience with enterprise SaaS procurement, RFPs, tenders, information-security reviews, proof-of-concept evaluations and multi-stakeholder sales cycles.
- Experience selling API-led products, cloud software or data-driven compliance solutions.
- Experience building a market, territory or channel strategy in a growth-stage technology business.

Success measures Performance will be assessed against agreed targets and a balanced set of commercial indicators, including:

- New annual recurring revenue and bookings against target.
- Qualified pipeline coverage, conversion rates and forecast accuracy.
- Number and quality of new customer wins across target segments.
- Progression and close rate of strategic enterprise opportunities.
- Quality of customer relationships, CRM records and internal handover to implementation.
- Contribution to India market intelligence, partnerships and repeatable go-to-market execution.

Candidate profile The successful candidate combines substantial experience in FinCrime SaaS sales with the drive to open doors, understand customer problems and close business. They can explain compliance technology clearly, build confidence with senior stakeholders and coordinate a complex sale without losing momentum or attention to detail. Why Join Us?

- Opportunity to work with leading brands across industries.
- Exposure to high-growth loyalty and engagement technology space.
- A quick-paced, performance-driven work environment.
- Collaborative culture with strong leadership support.

Pay: ₹1,100,000.00 - ₹1,500,000.00 per year

Application Question(s)

- How many years of work experience do you have with Business Development?
- How many years of work experience do you have with KYC/KYB, identity and document verification, AML screening, sanctions/PEP screening, risk assessment, ongoing monitoring, due diligence and case management ?
- Please mention your Current Annual CTC (Ex: 800000)
- Please mention your Annual Expected CTC (Ex: 1000000)

Work Location: In person

📌 Manager - Business Development (Gurugram)
🏢 Novus Loyalty
📍 Gurugram