Role Objective / Major Purpose of the Job The incumbent will be responsible for achieving area sales targets by leading and developing a team of Field

Officers, strengthening customer (KOLs, doctors, chemists) relationships, ensuring product and market development, and driving effective implementation of marketing strategies in the assigned area.

Principal

Tasks & Responsibilities

- Sales & Target Achievement

? Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.

? Ensure effective product promotion to generate Rx demand and secondary sales.

? Personally, book orders to maintain adequate stock levels and avoid stock-outs.

- Doctor & Chemist Coverage

? Maintain a Doctor Call Average of 10+1 per day.

?

Achieve

Minimum 95% MCR (Monthly Call Report) coverage.

? Ensure a minimum of 5 chemist calls per day.

? Build strong professional relationships with key doctors, consultants, and retail chemists. 3.

Market

Development & Strategy Implementation

? Implement sales and marketing strategies designed by management.

? Identify potential markets and new customer opportunities within the territory.

? Expand doctor base and enhance prescription share.

- Stockist & Distribution Management

? Manage relationships with Stockists and C&F; agents to ensure seamless supply.

? Monitor product availability,



stock movement, and expiry management. 5.

Promotional

Activities

? Organize and conduct symposiums, seminars, and doctors’ group meetings.

? Actively participate in Cycle Briefing Meets and other company meetings.

? Ensure effective use of promotional inputs and materials.

- Reporting & Compliance

? Plan daily work schedules effectively and submit Daily Work Plans.

?

Submit Daily Call

Reports through the PHYZII reporting tool.

? Provide structured market feedback on company and competitor products to the Product Management Team.

? Submit expense statements within stipulated timelines.

? Ensure adherence to company policies and ethical promotion standards.

- Accountability

? In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

Functional / Technical

? Scientific product detailing & effective objection handling

? Relationship building and influencing ability

? Territory planning & time management

? Sales execution and target orientation

? Market intelligence gathering and reporting

? Adaptability, ownership mindset & accountability

? Ability to work independently as well as collaboratively

Behavioural

? Solid communication and impactful presentation skills

📌 Institutional Business Executive (Siliguri)
🏢 Cadila Pharmaceuticals
📍 Siliguri