We are looking for a proactive and creative Influencer Marketing Manager to lead our influencer collaborations and creator marketing initiatives. The ideal candidate should have strong influencer relationships, excellent communication and negotiation skills, and the ability to plan and execute impactful campaigns that drive brand awareness, engagement, and business growth.

What You'll Do

- Plan and execute influencer marketing campaigns across Instagram, YouTube and other relevant platforms.

- Identify, research and build relationships with relevant influencers and creators.

- Negotiate commercials, deliverables, timelines and campaign terms.

- Manage influencer outreach, onboarding and campaign execution end-to-end.

- Develop creative campaign briefs and communicate brand requirements to creators.

- Track campaign performance, reach, engagement, conversions and ROI.

- Coordinate with internal marketing, creative and performance teams.

- Maintain an updated database of influencers, rates, deliverables and campaign performance.





- Explore new creators, trends, formats and influencer marketing opportunities.

- Prepare campaign reports and share actionable insights for future campaigns.

What We're Looking For

- 2–4 years of experience in influencer marketing, creator marketing or social media marketing.

- Strong understanding of Instagram, YouTube and the creator ecosystem.

- Valuable communication, negotiation and relationship-management skills.

- Ability to identify influencers based on audience quality, engagement and brand fit.

- Strong analytical and organizational skills.

- Comfortable working in a fast-paced startup setting.

- Knowledge of influencer marketing platforms/tools is a plus.

- Experience with D2C, e-commerce or lifestyle brands is preferred.

Pay: ₹15,000.00 - ₹45,000.00 per month

Benefits

- Paid time off

Work Location: In person

📌 Influencer Marketing (Bidhannagar)
🏢 Smith Retail Ventures Private
📍 Bidhannagar