MILDSTONE PLASTER (OPC) PVT. LTD.

Position: Area Sales Manager / Territory Sales Manager

Department: Sales & Business Development

Industry: Building Materials / Construction Products

Job Location: preferred home town

Reporting To: Sales Coordinator/ Sales Head

Employment Type: Full-Time

Probation Period: 1 Month

Salary: As per experience + applicable incentives & allowances

Experience: [3 TO 15] Years in Building Material / Construction / FMCG / Channel Sales

ABOUT THE COMPANY

Mildstone Plaster (OPC) Pvt. Ltd. is a manufacturer and supplier of quality construction and finishing products under the Elite Gold brand.

Our product portfolio includes Elite Gold Premium Wall Putty, Elite Gold Tile Adhesive, Elite Gold LWC, Elite Gold Gypsum Plaster, Elite Gold Exterior Cement Paint, Elite Gold Decorative White Cement, and other construction-related products.

The company focuses on developing a strong distribution network, providing quality products at competitive prices, and building long-term relationships with dealers, distributors, retailers, contractors and other channel partners.

JOB PURPOSE The Area Sales Manager / Territory Sales Manager will be responsible for developing the assigned territory, achieving monthly, quarterly and annual primary and secondary sales targets, expanding the distributor and dealer network, increasing market penetration and ensuring strong relationships with channel partners.

The position requires extensive market visits, territory mapping, distributor/dealer development and effective execution of company sales strategies.

KEY RESPONSIBILITIES

1. Sales & Target Achievement

- Achieve monthly, quarterly and annual primary and secondary sales targets for the assigned territory.
- Drive sales growth across all assigned products and product categories.
- Develop and implement effective territory-level sales strategies.
- Monitor sales performance and take corrective action wherever required.
- Increase product visibility and market share within the assigned territory.

2. Distributor & Super Stockist Appointment

- Identify and appoint suitable Distributors / Super Stockists in the assigned territory.
- Complete territory and market mapping to identify potential business opportunities.
- Evaluate distributor potential, infrastructure, market reach and financial capability.
- Support newly appointed distributors during the initial handholding period.




- Ensure distributors are actively generating business and developing their respective markets.

3. Dealer & Retail Network Development

- Identify new dealers, sub-dealers and retail counters.
- Expand the width and depth of the distribution network.
- Increase the number of active dealers and retail counters.
- Map high-potential dealers and retail outlets to improve counter share.
- Develop robust and long-term relationships with dealers and distributors.

4. Market Development

- Conduct regular market visits as per the approved PJP (Permanent Journey Plan).
- Conduct market mapping for existing and new towns/territories.
- Identify untapped markets and potential business areas.
- Increase the company's counter presence and product penetration.
- Monitor competitor activities, pricing, schemes and market trends and report relevant information to management.

5. Secondary Sales

- Drive secondary sales through the distributor and dealer network.
- Ensure effective product movement from distributors to dealers/retailers.
- Work closely with BDEs and field sales teams to improve market coverage.
- Monitor stock availability and ensure adequate product availability in the market.
- Focus on product liquidation and increasing market rotation.

6. Team Coordination

- Coordinate with BDEs and other field sales personnel for market development.
- Guide and support the field team in achieving assigned targets.
- Monitor market coverage and productivity of the field team.
- Ensure proper execution of daily market visits and sales activities.

7. Promotional Activities

- Plan and monitor dealer-level promotional activities.
- Ensure proper implementation of company schemes and promotional programs.
- Improve product visibility at dealer and retail counters.
- Support local marketing and promotional activities as approved by the company.

8. Sales Reporting & Process Compliance

- Ensure complete adherence to company sales processes.
- Maintain accurate PJP, DSR and sales reports.
- Submit regular market visit and sales performance reports.
- Maintain updated records of dealers, distributors and prospective channel partners.




- Provide regular feedback to management regarding market conditions and business opportunities.

KEY PERFORMANCE INDICATORS (KPIs) Performance will be evaluated based on:

1. Achievement of primary sales targets.
2. Achievement of secondary sales targets.
3. New distributor / super stockist appointments.
4. New dealer and sub-dealer additions.
5. Increase in active retail counters.
6. Territory coverage and market expansion.
7. Product-wise sales growth.
8. Distributor and dealer productivity.
9. Market penetration and counter share.
10. PJP / DSR compliance and reporting.
11. Promotional activity execution.
12. Collection and payment discipline as per company policy.

CANDIDATE PROFILE

Educational Qualification

- Graduate in any discipline preferred.
- MBA/PGDM in Sales & Marketing will be an added advantage.

Experience

- [3 to 15 ] years of relevant experience in Building Materials / Construction Materials / Cement / Wall Putty / Gypsum / Tile Adhesive / Paints / Hardware / FMCG or related industries.
- Candidates with strong distributor and dealer network experience will be preferred.

Required Skills

- Strong sales and business development skills.
- Distributor and dealer network development.
- Excellent communication and negotiation skills.
- Market mapping and territory development.
- Relationship management.
- Team handling and coordination.
- Target-oriented approach.
- Good knowledge of the local market.
- Willingness to travel extensively within the assigned territory.

COMPENSATION & BENEFITS

- Competitive salary as per experience and company policy.
- 1% incentive on sales achieved above the applicable target, subject to company terms and conditions.
- Company leads may be provided wherever applicable.
- Senior management / senior sales team visit support may be provided as required.
- TA/DA eligibility after applicable distributor/super stockist appointment, as per company policy and expense structure.
- Additional growth opportunities based on performance.
- Company HR policies and leave management rules will apply.

CORE RESPONSIBILITIES AT A GLANCE Target Achievement Distributor Appointment Dealer Network Expansion Market Mapping Secondary Sales Counter Development Team Coordination Promotional Activities PJP/DSR Compliance Market Expansion

INTRESTED CANDIDATES REVERTS BACK WITH UPDATED PROFILE DETAILS GIVEN BELOW

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