Job Title: Marketing Cloud Solution Architect

Experience: 8+ Years

Location: Remote – India

Shift: 2:00 PM to 10:00 PM IST

Budget: Up to ₹2 Lakh per month (₹24 LPA equivalent)

Payroll: Haparz

Job Overview

We are looking for an experienced Marketing Cloud Solution Architect to lead enterprise-level Salesforce Marketing Cloud implementations and customer engagement transformation initiatives. The ideal candidate will have solid hands-on expertise in Salesforce Marketing Cloud, customer lifecycle journey design, audience segmentation, data architecture, and integrations with the Salesforce ecosystem.

This role requires the ability to define scalable marketing architecture, translate business requirements into technical solutions, guide implementation teams, and work closely with clients and stakeholders to deliver personalized, data-driven customer experiences.

Key Responsibilities

- Define target-state Salesforce Marketing Cloud architecture, solution roadmaps, and implementation strategies aligned with business objectives.
- Design and govern complex customer lifecycle journeys using Journey Builder, including customer onboarding, engagement, retention, and reactivation use cases.
- Lead the implementation and optimization of Automation Studio, Contact Builder, Email Studio, Mobile Studio, and Marketing Cloud Connect.
- Design subscriber management, audience segmentation, personalization, and campaign orchestration strategies for large customer datasets.
- Develop and review AMPscript, Server-Side JavaScript (SSJS), SQL queries, and automation scripts to support personalized and data-driven marketing campaigns.
- Architect Data Extensions,



data models, data flows, and audience synchronization across Marketing Cloud, Salesforce CRM, and other enterprise platforms.
- Design and govern integrations using REST APIs, SOAP APIs, and Marketing Cloud Connect; coordinate with MuleSoft teams where applicable.
- Evaluate Salesforce Data Cloud and Customer Data Platform capabilities to support unified customer profiles, identity resolution, audience activation, and Customer 360 initiatives.
- Ensure platform scalability, data quality, security, consent management, governance, and operational reliability.
- Define reusable campaign frameworks, architecture standards, integration patterns, and development best practices.
- Establish marketing analytics and reporting capabilities using Marketing Cloud Intelligence (formerly Datorama) or equivalent reporting solutions.
- Lead technical discussions, architecture reviews, solution presentations, and stakeholder workshops.
- Mentor developers and implementation teams, review technical designs, resolve complex issues, and manage technical risks across multiple initiatives.
- Act as the primary technical advisor for enterprise Marketing Cloud programs and digital marketing transformation initiatives.

Mandatory Technical Experience




- 8+ years of relevant experience in Salesforce Marketing Cloud, Salesforce solution delivery, or closely related enterprise marketing architecture, with substantial hands-on SFMC expertise.
- Strong hands-on knowledge of Journey Builder, Automation Studio, Contact Builder, Email Studio, and Marketing Cloud Connect.
- Expertise in AMPscript, SSJS, SQL, Data Extensions, subscriber management, and audience segmentation.
- Experience designing enterprise-scale customer journeys and personalized marketing campaigns.
- Strong understanding of REST/SOAP APIs and Salesforce CRM integration patterns.
- Knowledge of customer data architecture, data modeling, governance, and platform scalability.
- Proven experience in solution design, technical leadership, client engagement, and stakeholder management.

Preferred Experience
- Salesforce Data Cloud, Customer 360 architecture, and customer data platform implementations.
- Experience Cloud, Sales Cloud, Service Cloud, and MuleSoft integrations.
- Marketing Cloud Intelligence / Datorama and marketing analytics.
- HTML, CSS, and JavaScript for marketing content and personalization.
- Salesforce Certified Marketing Cloud Consultant or Marketing Cloud Developer certification.
- Salesforce Certified Data Cloud Consultant, Application Architect, or System Architect certification.
- Enterprise implementations involving large customer datasets, global campaigns, and multiple business units.
- Domain experience in financial services, retail, healthcare, telecommunications, or consumer goods.

Work Location: Remote

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