KLAY is looking for a performance-driven Digital Marketing leader to own and scale our digital marketing engine across performance, brand, content, SEO, CRM and analytics .

This is a high-impact role for someone who can combine strong digital expertise, commercial thinking and data-led decision-making to drive measurable business growth.

What you will own

- Own the digital marketing strategy, channel mix and overall digital marketing budget aligned to business objectives.
- Drive qualified lead generation, acquisition and conversion across paid search, paid social, display, affiliates and other digital channels.
- Own key performance metrics including CAC, CPL, conversion and ROI , with end-to-end funnel optimisation.
- Lead and scale paid media across platforms such as Google, Meta, YouTube and relevant emerging channels.
- Build KLAY's digital brand presence , awareness and consideration through compelling content and digital campaigns.
- Own the SEO and organic growth strategy , including content-led traffic growth.
- Drive CRM, email and WhatsApp marketing for lead nurturing, engagement and customer retention.
- Establish robust digital analytics, attribution and reporting frameworks and translate data into business insights.
- Lead,



develop and build a high-performing digital marketing team .
- Partner closely with Brand, Marketing, Business and other stakeholders to translate business priorities into measurable digital outcomes.

What we are looking for
- 7–8 years of experience in Digital Marketing with ownership of strategy and budget.
- Experience in a consumer brand, FMCG, D2C, retail, ed-tech or digital agency environment.
- Strong track record in performance marketing and lead generation .
- Hands-on expertise across Paid Media, SEO, CRM and Digital Analytics .
- Solid understanding of CAC, CPL, ROI, conversion funnels, attribution and performance reporting .
- Experience managing and developing digital marketing teams .
- Strong combination of strategic thinking, analytical rigour and creative judgement .
- Bachelor's degree in Marketing, Business, Communications or a related discipline.

Good to have Experience in family, parenting, education or kids' categories , along with exposure to marketing automation, app marketing and ASO , would be an advantage. MBA/Postgraduate qualification in Marketing is preferred.

📌 Head of Digital Marketing (Bengaluru)
🏢 Klay
📍 Bengaluru