Head B2B Sales

Institutional, Project & Channel Business | Pan India

Company: OK Play India Limited

Location: Sohna, Gurgaon

Department: Sales

Experience: 12–15 Years

Industry: Manufacturing / Outdoor Play Equipment / School Furniture / Building Materials / Infrastructure / Consumer Products

Job Summary

OK Play India Limited is looking for an experienced Head – B2B Sales to lead and scale its Institutional, Project and Channel Sales business across India.

The role will be responsible for driving revenue and profitability, expanding dealer and distributor networks, developing institutional and project business, managing key accounts, and building strong relationships with architects, builders, developers, consultants, contractors, schools and educational institutions.

We are looking for a hands-on sales leader with strong experience in B2B sales, project sales, institutional sales and channel development who can build a solid pipeline and lead the team towards sustainable business growth.

Key Responsibilities

- Own the B2B sales strategy, revenue, gross margin and profitability for the business.
- Develop annual, quarterly, regional and territory-wise sales plans.
- Build and expand the dealer and distributor network across India.
- Generate institutional and project business from schools, pre-schools, residential projects, commercial developments, corporates, hotels, hospitals, government institutions and other organisations.
- Build strong relationships with architects, consultants, builders, developers, contractors, project management companies and procurement teams.
- Work with architects and consultants at the design and specification stage to get products specified in upcoming projects.




- Manage the complete project sales cycle from lead generation, site visits and BOQ discussions to quotation, negotiation, order closure and execution.
- Develop and manage strategic/key accounts and drive repeat business.
- Negotiate large-value contracts and commercial terms while protecting margins and profitability.
- Lead the sales team, define KRAs and targets, and review monthly and quarterly performance.
- Monitor sales pipeline, conversion rates, collections, outstanding payments and territory-wise performance.
- Coordinate with Marketing, Product, Manufacturing, Operations, Finance, Supply Chain and Installation teams for smooth execution of orders.
- Track market trends, competitor activities, customer requirements and pricing.
- Establish strong CRM, MIS and sales reporting processes.
- Represent OK Play at exhibitions, industry events, dealer meets and key customer meetings.

Candidate Profile
- 12–15 years of experience in B2B, Institutional, Project and/or Channel Sales.
- Proven experience working with architects, builders, developers, consultants, contractors and institutional customers.
- Strong exposure to project sales and dealer/distributor network development.
- Experience handling large institutional orders, BOQs, site visits, technical discussions, commercial negotiations and project execution.
- Experience managing and leading regional or pan-India sales teams.




- Strong understanding of sales pipeline, CRM, MIS, collections and profitability.
- Excellent negotiation, presentation, communication and relationship-management skills.
- Strong commercial acumen and ability to close large-value business opportunities.
- Willingness to travel extensively across India.

Preferred Industry Background Candidates from the following industries will be preferred:

Outdoor Play Equipment | School Furniture | Building Materials | Infrastructure | Institutional Furniture | Playground Equipment | Consumer Products | Manufacturing | Project-Based Businesses

Key Performance Indicators (KPIs)

- B2B Revenue & Gross Margin
- New Customer Acquisition
- Institutional & Project Order Value
- Dealer & Distributor Network Expansion
- Sales Pipeline & Conversion
- Key Account Growth
- Collections & Outstanding Control
- Territory-wise Sales Growth
- Team Productivity & Target Achievement

About OK Play India Limited OK Play India Limited is a leading Indian manufacturer with over three decades of experience in plastics, toys, outdoor play equipment and institutional products. The company serves customers across retail, e-commerce, schools, institutions and businesses.

Our Outdoor Play Equipment and institutional business works with schools, architects, builders, developers, consultants and contractors to deliver solutions for educational institutions, residential and commercial projects, playgrounds and recreational spaces.

If you are a result-oriented B2B sales leader with strong experience in project, institutional and channel sales and have the ability to build business at a Pan-India level, we would like to hear from you.

📌 HeadB Sales (Gurugram)
🏢 Ok Play
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