GTM Marketing Executive

Industry: Outdoor Advertising | OOH | Printing | Fabrication | Campaign Execution

Department: Marketing

Location: Mumbai

Employment Type: Full-time

About the Role

We are looking for a GTM Marketing Executive with 2–4 years of experience to support and execute Go-To-Market strategies, marketing campaigns, market activation and demand-generation initiatives .

The role will focus on converting business objectives into practical marketing plans, understanding target markets and customers, coordinating campaigns across channels, supporting sales with marketing assets, tracking marketing performance and contributing to business growth.

This is not a routine lead-generation role. Lead sourcing and lead qualification will be managed by the dedicated Lead Generation function. The GTM Marketing Executive will focus on market activation, campaign execution, demand generation, marketing pipeline contribution and overall marketing effectiveness.

Key Responsibilities

1. Go-To-Market Strategy & Planning

- Support the development and execution of GTM plans for products, services, campaigns and new market opportunities.
- Identify target markets, customer segments and relevant marketing channels.
- Support positioning, messaging and value proposition development.
- Develop campaign and customer journey plans aligned with business objectives.
- Track GTM performance and recommend corrective actions.

2. Market Research & Customer Insights

- Conduct market and industry research to understand customer needs, market trends and opportunities.
- Track competitor activities, campaigns, positioning and market movements.
- Gather customer and sales-team insights to improve marketing initiatives.
- Identify emerging market opportunities and potential areas for business expansion.
- Prepare actionable market intelligence reports for management.

3. Campaign Planning & Execution

- Plan and execute marketing campaigns across relevant online and offline channels.
- Coordinate campaign timelines, deliverables, creatives, vendors and internal stakeholders.
- Prepare campaign briefs for creative/design teams and external agencies.
- Ensure campaigns are executed as per approved objectives, timelines and quality standards.
- Conduct post-campaign reviews and document learnings for future campaigns.

4. Demand Generation & Marketing Pipeline Contribution





- Plan and execute demand-generation campaigns to create market interest and business opportunities.
- Work closely with Sales to understand marketing requirements and business priorities.
- Track marketing contribution to qualified opportunities and pipeline.
- Evaluate the effectiveness of different demand-generation channels.
- Test new marketing initiatives and recommend scalable opportunities.

Note: Routine lead sourcing, database building and lead qualification will remain with the dedicated Lead Generation function . 5. Sales Enablement & Marketing Support

- Develop and coordinate sales presentations, brochures, case studies, capability decks and other marketing collateral.
- Support Sales teams with campaign-related marketing requirements.
- Assist in preparing client pitch presentations and marketing proposals.
- Collect feedback from Sales and incorporate relevant market/customer insights into marketing activities.
- Build and maintain a useful library of marketing assets and proof points.

6. Digital Marketing & Content Coordination

- Coordinate digital marketing campaigns across relevant platforms.
- Manage and maintain the marketing content calendar.
- Coordinate website, landing page and digital asset requirements.
- Work with creative/design teams and agencies for content development.
- Track digital campaign performance and identify improvement opportunities.
- Support social media, website and digital communication initiatives.

7. Marketing Analytics, Reporting & ROI

- Maintain marketing MIS and campaign performance trackers.
- Monitor campaign KPIs such as reach, engagement, response, opportunities and pipeline contribution.
- Track marketing budgets and campaign spends.
- Analyse campaign performance and ROI.
- Prepare regular marketing reports and insights for management.
- Use data to recommend improvements in campaigns, channels and marketing investments.

8. Cross-Functional & Agency Coordination

- Coordinate with Sales, Business Development, Creative, Design, Operations and other internal teams.




- Manage communication and follow-ups with marketing agencies, vendors and external partners.
- Ensure timely completion of campaign deliverables.
- Track action items and ensure closure within agreed timelines.
- Escalate campaign risks, delays and dependencies proactively.

9. Market Activation, Innovation & Experimentation

- Support on-ground and digital market activation initiatives.
- Identify new marketing ideas, formats, channels and customer engagement opportunities.
- Test new marketing approaches and measure their effectiveness.
- Suggest improvements to existing campaigns and marketing processes.
- Track industry and competitor trends and apply relevant ideas to the company's marketing initiatives.

10. Ownership & Execution Discipline

- Maintain high discipline in timelines, trackers and marketing documentation.
- Take ownership of assigned campaigns and ensure end-to-end follow-through.
- Maintain accuracy of marketing data, reports and campaign documentation.
- Continuously develop knowledge of marketing, digital platforms, customer behaviour and industry trends.
- Work collaboratively with the wider marketing and business teams.

Key Deliverables The candidate will be expected to contribute to:

- Timely execution of GTM plans.
- Effective marketing campaigns and market activations.
- Improved market awareness and customer engagement.
- Demand generation and marketing pipeline contribution.
- Strong marketing support to the Sales team.
- Effective digital marketing and content coordination.
- Accurate marketing MIS and ROI reporting.
- Market and competitor intelligence.
- Current marketing experiments and activation ideas.
- Improved campaign effectiveness and business contribution.

Candidate Profile

Education

- Bachelor's degree in Marketing, Business Administration, Mass Communication, Advertising or related field.
- MBA/PGDM in Marketing will be an advantage.

Experience

- 2–4 years of experience in Marketing, GTM, Brand Marketing, Digital Marketing, Campaign Management, B2B Marketing or Integrated Marketing.
- Experience in OOH, Outdoor Advertising, Media, Advertising, BTL, Experiential Marketing, Events or related industries will be preferred.
- Candidates from other B2B/B2C marketing environments with robust campaign and GTM exposure may also be considered.

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