Job Responsibilities

Portfolio &

- Product Strategy

- Own and drive the new product pipeline strategy, including ideation, feasibility, pre-launch, launch, and post-launch lifecycle management for multiple brands.
- Define long-term product and portfolio growth strategies aligned with business goals.
- Identify new business opportunities, line extensions, and lifecycle management initiatives.

Brand &

- Market Leadership

- Lead the development and execution of brand strategies and annual brand plans for the assigned product portfolio.
- Drive market penetration, pricing, positioning, and differentiation strategies based on market insights.
- Oversee market research, competitor benchmarking, and SWOT analysis, translating insights into actionable strategies.

Sales Force Effectiveness &

- Capability Building

- Provide strategic direction and oversight for sales force training programs, ensuring robust scientific knowledge and impactful communication.
- Partner with sales leadership to enhance field effectiveness, messaging consistency, and brand adoption.
- Participate selectively in field work and customer interactions to gather market intelligence and coach teams.

Cross-Functional Collaboration

- Work closely with Medical Affairs, R&D;, Regulatory, L&D;, Supply Chain, and Sales teams to ensure seamless execution of brand initiatives.
- Ensure timely availability of promotional materials, product dossiers, and launch tools.




- Act as a key stakeholder in internal governance and decision-making forums.

Promotional Excellence &

- Scientific Engagement

- Lead the creation of high-quality promotional strategies and brand communication inputs.
- Oversee and guide CME programs, scientific events, advisory boards, and KOL engagement initiatives.
- Ensure strong brand visibility among healthcare professionals and institutions in compliance with ethical standards.

People Leadership &

- Mentoring

- Mentor and guide Product Managers / Assistant Product Managers, driving capability building and performance excellence.
- Review brand plans, campaigns, and launch readiness of team members.
- Foster a culture of accountability, innovation, and collaboration within the marketing team.

Performance Monitoring &

- Governance

- Track brand performance using key KPIs such as sales, market share, ROI on promotions, and prescription trends.
- Recommend course corrections based on performance reviews and market dynamics.
- Ensure adherence to company policies, compliance, and ethical marketing practices.

Desired Candidate Profile

- 5-10 Experience in pharma industry.
- Graduated/Post Graduated from Pharma
- Experience in Brand Building, Market Strategy &
- Product Launching
- Product Management experience pan India
- Excellent Communication skills

📌 Group Product Marketing Manager (Ahmedabad)
🏢 Intas Pharmaceuticals
📍 Ahmedabad